Invincibility. Immortality. Irreplaceability.

These aren’t the special features of a new Tesla, although for a $35K+ price tag, they probably should be.

No, these are the reasons we watch Mad Men or Game of Thrones or Suits or any other TV show that lets us live vicariously through the fuck-you attitude of others. It’s also why we listen to pop stars like Katy Perry and Nicki Minaj, whose lurid and endorphin-fueled escapades provide much-needed color as we commute back and forth to our tiny, underpaid cubicle lives.

And while some critics dismiss these pop culture phenomena as a flaccid nostalgia for our own youth, they’re only half right.

It’s not really our youth we want back; it’s our youthful belief that it’s never too late for each of us to become gods.

Our Undying Teenage Dream

Take the opening bars of Katy Perry’s hit, “Last Friday Night,” which was #1 on iTunes when I first wrote this post back in 2011. (Yes, time flies, but some references are eternal.)

There’s a stranger in my bed / There’s a pounding my head
Glitter all over the room / Pink flamingos in the pool
I smell like a minibar / DJ’s passed out in the yard
Barbie’s on the barbecue / Is this a hickey or a bruise?

Pictures of last night
Ended up online
I’m screwed
(Oh well)
It’s a blacked-out blur
But I’m pretty sure it ruled

On one hand, sure, it’s an ode to the very kind of reckless, mindless, and dangerous behavior we caution our friends, kids and clients against.

On the other hand, it’s the exact same shit we wish we were doing every weekend.

Not because we actually want to get blackout drunk and risk getting hurt, hungover, or sued, but because we want to be able to live the kind of life where those eventualities wouldn’t matter — where we can take huge risks and live to tell the story, or suffer temporary setbacks but always find a way to win.

(Why else do you think Marvel superhero movies are dominating the global box office?)

Katy Perry is empowerment-as-escapism personified. Nothing about her seems real, yet everything about her seems desirable.

Most importantly, she gives us musical embodiments of the lives we’ve always wanted to live: ones where we can make mistakes that we know are mistakes even as we make them, yet we emerge from them not only unscathed, but recommitted in our efforts to do them up even better next time.

Lucky Strikes Again

Or take Don Draper, the icon at the heart of AMC’s Mad Men.

We watch Mad Men because we want to be Don Draper (or, sometimes, because we want to be Roger Sterling, who’s the kind of guy Don Draper could grow up to be if he never grows up).

I don’t mean that we want to be Don Draper the fraud, or Don Draper the deserter, or Don Draper the self-deluded alcoholic with crippling emotional problems that prevent him from being a functional human being — which is what most of the show’s later seasons focused on, and what makes Draper so interesting as a character even as it makes his story arc less enjoyable to watch compared to the earned rise of Joan Holloway or Peggy Olson.

I mean we want to be the Don Draper who drank, smoked, slept with and fucked over the rest of the world on his way to a tenuous grip on the balls of New York while looking perpetually incredible, respectable, and in control.

Don Draper, as played by Jon Hamm with such panache that he’s become a self-parody, represents all the things a stereotypically red-blooded twenty-something (or fifty-something, or ninety-something) man could want: money, power, control, charisma, ingenuity, leadership, intimidation, animal magnetism, imperviousness to alcohol, an endless array of perfect suits and perfect hair, and the ability to always come out on top no matter who’s gunning for him.

His flaws are necessary to give him a character arc, but they’re entirely superfluous when it comes to the vision of peak Don Draper that we have in our minds. Actors need duality; icons just need to dominate.

And Now, the Sorry Modern Wasteland of the Internet

So many social marketing practitioners and self-styled life coaches feel compelled to brand themselves as rock stars, ninjas, and gurus that pointing it out almost seems redundant. Not experts, mind you, because experts aren’t sexy; but rock stars, ninjas and gurus are. They’re dark and mysterious. They have secrets. They matter.

They’re also the kinds of icons we aspire to be without having earned the right to call ourselves rock stars, ninjas, and gurus. That is, when I think of a rock star, I want to picture Mick Jagger or Lady Gaga, not a multi-level marketing schemer with an optimized landing page that drives me to view a goddamn webinar.

That we feel so compelled to convince others to see us like icons proves just how desperately most of us want to be icons, even though we lack the courage, hubris, and excellence that our icons possess.

So we invent icons to see what our lives would be like if we bothered living them.

It’s sad. But we can fix that.

How You Can Be More Like Katy Perry, Don Draper, or Actual Ninjas

Granted, this advice is not a guarantee. I am not a certified ninja trainer.

But if you really want to live the kind of life that other people (including the currently sheltered and inhibited version of you) will envy, admire, and/or be inspired by, you could do worse than:

Think Less, Do More. Impulses are important. So is acting first and asking questions later. So is begging for forgiveness rather than permission.

There are probably 100 things you’ve talked yourself out of doing today simply because you doubt they’ll work out, or you may be embarrassed by them, or because you haven’t yet calculated the optimal way to minimize your risk exposure in comparison to your oh fuck it just do something. Anything. If it feels good, great; do it again. If it doesn’t, either do less of it or keep doing it until it doesn’t hurt anymore because you actually got good at it. Simple enough.

Stop Talking, Start Doing. This is similar to the last point, but there’s a critical difference: it requires you to shut up.

Stop telling people about all the awesome things you intend to do. Just do them. Let your work speak for itself, and let other people figure out how awesome you are. If you’re truly amazing, they’ll find out and they’ll tell everyone else. But when you tell them beforehand, it’s just sad.

(And when was the last time you heard a ninja say anything?  Except this one, but he sort of proves the point.)

Be Responsible, Not Accountable. Accountability is the poor man’s idea of honor.

Here’s the difference: accountability means saying “here’s who to blame when things go wrong,” whereas responsibility means saying “I got this.”

Don’t be the blamer, or the accountable one who gets blamed.

Be the fixer who saves the day.

Stop Complaining. To illustrate this, here’s a true story:

As I type this, a dude is standing outside my window loudly telling his friend (and anyone else on the block who will listen) all about the girl who just left him (it was totally her fault), a cousin who’s getting on his nerves (it’s totally his cousin’s fault), and how his phone died at the worst possible time (it’s totally the phone’s fault).

Dude: you’re literally the reason TLC wrote “No Scrubs.”

Instead of outsourcing responsibility for why your life is a tragedy, be the kind of person who has their shit together and see how much better your sad-ass life gets.

In other words: be the kind of person people actually want to be around, and more enriching people will want to be around you. (Or you could just keep bitching about terrible customer service on Facebook while other people are busy living; but hey, you do you.)

Also: plug in your phone. Seriously, life isn’t this hard.

Dress Like You Mean It. Do you think Katy Perry or Don Draper ever leave the house without dressing like it’s the most important day of their lives? I’m not saying spend five hours getting ready. I’m saying build your wardrobe, your personal style and your persona in such a manner that when you reach into your closet at 6 AM, you can’t possibly make a bad choice.

OPTIONAL BONUS: Drink More. Drinking decreases inhibition, and inhibition is 99% of what’s holding you back from doing all the things your rockstar self would do if they weren’t overthinking every granular detail of their lives.

Yes, it would be phenomenal if you could live your ideal life without the aid of narcotics and hallucinogens, but you’ve also spent your entire life being conditioned to live sensibly and blend in as a quiet consumer who likely suffers from imposter syndrome. (Which can be fixed, but it takes time.)

But Katy Perry and Don Draper are not quiet consumers. Katy Perry and Don Draper have the weight of the world’s expectations on them, so forgive them if they need some liquid courage to help them make the kinds of choices you’d be making for yourself if you weren’t so worried about a complete stranger in HR Googling you in 5 years and turning you down for that lateral career move because they found you unironically holding a Pabst on Facebook.

If an extra martini helps you stop talking and start doing, drink up.

(But don’t drive. This isn’t the 1960s, and you’re a responsible adult.)

And if you stop overthinking, start taking action, and actually live your life like you fucking mean it, you won’t care who knows what about you, because all anyone will care about is what you’re capable of getting done.

Which is anything you want.


Payton_vege · February 23, 2012 at 2:13 am

Amazing write-up! This could aid plenty of people find out more about this particular issue. Are you keen to integrate video clips coupled with these? It would absolutely help out. Your conclusion was spot on and thanks to you; I probably won’t have to describe everything to my pals. I can simply direct them here!

Sarah Goshman · June 22, 2011 at 6:47 pm

Great stuff!u00a0

Purplehatting · June 19, 2011 at 11:21 am

I guess it’s got a lot to do with getting comfortable with the unusual – and being a complete cool person about it too.

AlexSchleber · June 18, 2011 at 5:29 pm

Good stuff as far as the radical disclosure, reminds me of James Altucher’s blog a bit (see here:u00a0 ).nnNot sure if it’s always wise to extrapolate from one’s own proclivities to everyone elses… I for one don’t give a dear about either of these two pop culture phenomena. Except maybe as pop culture phenomena… ;)

Brandon Zeman · June 17, 2011 at 4:19 am

Best read in a while

Brandon Zeman · June 17, 2011 at 4:19 am

Best read in a while

Katrina · June 16, 2011 at 8:26 pm

Bravo! This is BY FAR one of my favorite posts. Though most of your posts have at least one phrase that I feel compelled to repeat randomly, all day. They are just thatu00a0cleveru00a0and resonate that well.nnAlso, as a female fan, I have STILL always wanted to be Don Draper. That Icon (which has been around LONG before Mad Men) was the reason I went into graphic design.

    Justin Kownacki · June 16, 2011 at 8:28 pm

    Thanks, Katrina. I may not moonlight as a copywriter yet, but maybe Irnshould. It would put me one step closer to Draperhood…

Howie at Sky Pulse Media · June 16, 2011 at 6:42 pm

Do you know Katy Perry’s secret? It’s surely not her music which is pretty bad. She dresses like Wonder Woman! Who doesn’t love wonder woman. And what girl doesn’t dream of being Wonder Woman?

Anonymous · June 16, 2011 at 6:02 pm

Justin, great article and I appreciate the mention. Now I know that you just googled social media and rock star and my site on speaking gigs came up… but sadly I’m no rock star, guru or self-proclaimed expert. I’m just Tommy who was asked to keynote speak at a Green Bay Chamber event with that title. It actually was a great learning experience for me. I really loathe those folks who tag themselves guru’s or experts and I know of those who do, few actually put the needle on the record. A person who calles themself this or that is rarely’s the audiance that you keep that has the right to do the tagging. It’s all about humility in my book. Either you have it of you do amount of horn tootin’ will make up for good content.nnBest of luck with you and your blog. Cheers!!

    Justin Kownacki · June 16, 2011 at 6:15 pm

    Tommy: You’re right that you came up on my “social media rock star”rnGoogle search. But you know what the most interesting part of thisrnincident is? You and I both know that there are dozens, if notrnhundreds, of people who’ve used that phrase to describe themselves,rntheir events, etc., over the years. And yet, when I go Googling forrnthat phrase, what do I find? I find a guy who actually prefers NOT tornbe called a social media rock star, even though he’s what comes up forrnthat search term. Which, by extension, means that the people whornreally DO want to be seen as social media rockstars have even lessrnidea of what they’re doing than we may have thought.rnrnThanks, and cheers to the future.rnrnP.S. If you ever DO feel compelled to become a social media rock star,rnplease work a drum solo into your act. It’s a lost art.

      Anonymous · June 16, 2011 at 7:02 pm

      Speaking of drum solo’s…did you see Neil Peart on Letterman and his solo for “drum Solo” week? Excellent!nnRock on mate!

Leave a Reply

Avatar placeholder

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.