Social Media
7 Blog Traffic-Boosting Lessons
After not actively blogging for several years, here’s what I learned (and remembered) while doubling the blog traffic increase for two different websites.
Business Advice
The Secret That Gets People Talking About You and Your Business
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…
Armchair Sociology
What the Existence of Don Draper and Katy Perry Really Says About You
Why we need to stop living vicariously through our pop culture heroes and start living our own lives like we mean it.
Social Media
What I’ve Learned From Blogging Weekly Instead of Daily
A few months ago, I decided to try an experiment with this blog. From May through July, instead of posting daily, I would only post once per week. That way, rather than scrambling to say something relevant 5 times a week, I could invest my time in one good, solid Read more…
Armchair Sociology
3 Myths About Social Media Debunked
On Sunday nights, Mack Collier runs a Twitter-based group chat called #blogchat, which I highly recommend to anyone who wants to learn more about blogging while hobnobbing with their peers. But, based on the defensive reaction to some of my comments from several of the #blogchat participants, I’ve realized that Read more…
Armchair Sociology
The Popularity Paradox: Why Do We Hate Pop Culture?
I don’t know anybody who loves pop radio. I know people who listen to it ironically, as though they’re not comfortable admitting they don’t entirely hate Lady Gaga. And I know people who admit to liking just Lady Gaga, or just Usher, but still insist they “hate the radio.” But Read more…
Armchair Sociology
Sorry Guys: When It Comes to Your Audience, Size DOES Matter
There’s a gentleman’s agreement in social media that needs to be debunked. We’re always supposed to judge ourselves by the quality of the conversations we have, rather than the sheer volume of our reach. Even Gary Vaynerchuck, who has more Twitter followers than anyone else who’s not “mainstream famous,” preached Read more…