Business Advice
How to Improve Your Sales Pitch
If you have trouble closing sales, your business has a story problem. Here’s how to improve your sales pitch so you can attract your ideal prospects.
Armchair Sociology
The Overlooked Reason Why Your Marketing Fails
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
Business Advice
The Secret That Gets People Talking About You and Your Business
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…
Armchair Sociology
Personal Branding: Who Controls Your Story?
Our stories are our most important asset — but who’s really in charge of your story? (Hint: it’s not you.)
Armchair Sociology
How to Find a Goal Worth Pursuing
How to stop going through the motions and actually get somewhere.
Armchair Sociology
Why Procrastination Is Good for You
Why almost completely screwing up is actually a good thing, and why doing it often is a super power.
Business Advice
Six Freelance Survival Tips to Overcome the Horror of Self-Employment
Here are 6 freelance survival lessons to help you survive the uncertainty, doubt, fear, and long lonely nights of working for yourself.
Armchair Sociology
3 Steps for Building Your 21st Century Career
How to adapt your career path to the realities of the new economy.
Business Advice
The Mistake That Most Startup Founders Make
There’s a difference between an idea and a business.
Social Media
How Social Media Destroyed Itself
To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital Read more…