Business Advice
How to Improve Your Sales Pitch
If you have trouble closing sales, your business has a story problem. Here’s how to improve your sales pitch so you can attract your ideal prospects.
If you have trouble closing sales, your business has a story problem. Here’s how to improve your sales pitch so you can attract your ideal prospects.
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…
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To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital Read more…