Justin Kownacki

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Armchair Sociology

3 Myths About Social Media Debunked

On Sunday nights, Mack Collier runs a Twitter-based group chat called #blogchat, which I highly recommend to anyone who wants to learn more about blogging while hobnobbing with their peers. But, based on the defensive reaction to some of my comments from several of the #blogchat participants, I’ve realized that Read more…

By Justin, 15 yearsJuly 19, 2010 ago
Armchair Sociology

The Popularity Paradox: Why Do We Hate Pop Culture?

I don’t know anybody who loves pop radio. I know people who listen to it ironically, as though they’re not comfortable admitting they don’t entirely hate Lady Gaga.  And I know people who admit to liking just Lady Gaga, or just Usher, but still insist they “hate the radio.” But Read more…

By Justin, 15 yearsJune 21, 2010 ago
Armchair Sociology

Sorry Guys: When It Comes to Your Audience, Size DOES Matter

There’s a gentleman’s agreement in social media that needs to be debunked. We’re always supposed to judge ourselves by the quality of the conversations we have, rather than the sheer volume of our reach. Even Gary Vaynerchuck, who has more Twitter followers than anyone else who’s not “mainstream famous,” preached Read more…

By Justin, 15 yearsMay 3, 2010 ago
Armchair Sociology

The Golden Rule for Conferences

This past week, I attended #140conf in New York City, where some of the biggest names with the widest reach on Twitter came together to discuss the platform’s future. Instead of recapping the event with a play-by-play, I’d rather share one key observation I made during the event that, I Read more…

By Justin, 15 yearsApril 26, 2010 ago
Freelance Tips

How to Build the Audience You Want (or, There’s Nothing Wrong with Redheads)

Lately, I’ve become aware that the audience I most easily attract isn’t necessarily the audience I’m writing for. Not that I don’t appreciate every blog reader or Twitter follower who considers me worthy of their time. But what I want and what I’m attracting may be different things. In my Read more…

By Justin, 16 yearsAugust 7, 2009 ago

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