Business Advice
11 Surprising Facts About How Movie Box Office Works
How Hollywood and America went crazy over box office reports… and why the numbers aren’t always what they seem.
Business Advice
Why Your Donation Pitch Isn’t Working
How to turn the 4 critical components of every good donation pitch into a story that works.
Business Advice
6 Tips for Telling Better Stories with Data
People mistakenly believe that data speaks for itself. But numbers aren’t a story. Here’s what your audience really needs to make good data-informed decisions.
Business Advice
How to Make Webinars That Don’t Suck
I don’t ever want to suffer through another terrible webinar. Are you with me? Good. Let’s fix this.
Armchair Sociology
The Cure for Imposter Syndrome
There’s a better way to fix imposter syndrome than “fake it til you make it.”
Business Advice
How to Improve Your Sales Pitch
If you have trouble closing sales, your business has a story problem. Here’s how to improve your sales pitch so you can attract your ideal prospects.
Armchair Sociology
The Overlooked Reason Why Your Marketing Fails
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
Business Advice
The Secret That Gets People Talking About You and Your Business
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…
Armchair Sociology
Personal Branding: Who Controls Your Story?
Our stories are our most important asset — but who’s really in charge of your story? (Hint: it’s not you.)
Armchair Sociology
How to Find a Goal Worth Pursuing
How to stop going through the motions and actually get somewhere.