Business Advice
How to Improve Your Sales Pitch
If you have trouble closing sales, your business has a story problem. Here’s how to improve your sales pitch so you can attract your ideal prospects.
If you have trouble closing sales, your business has a story problem. Here’s how to improve your sales pitch so you can attract your ideal prospects.
These tips will help your audience get interested and emotionally attached to your stories fast.
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…
Our stories are our most important asset — but who’s really in charge of your story? (Hint: it’s not you.)
In politics, business, love and war, we’re tempted to reduce all conflicts to a winner and a loser. By doing this, we imply that one side’s argument (or army) defeated the other soundly. In reality, this rarely happens. That’s because the margin between victory and defeat is often just a Read more…
To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital Read more…
In September of 2003, before the launch of Facebook, Twitter, YouTube, or MySpace — before you could watch a video on your iPod, much less on your cell phone — the first episode of a brand new, so-called “web series” was uploaded to the Internet. The writer-director of this web Read more…
From the audience’s impact on the making of LOST to the eerie web promotions for The Dark Knight Returns, our media is becoming more immersive by the day. WIRED contributing editor Frank Rose noticed this trend and embarked on a years-long voyage to connect the digital dots. His goal was Read more…
The way the series ends is a crucial aspect of its theme.