Business Advice
How to Improve Your Sales Pitch
If you have trouble closing sales, your business has a story problem. Here’s how to improve your sales pitch so you can attract your ideal prospects.
Storytelling
8 Tips to Hook Your Audience
These tips will help your audience get interested and emotionally attached to your stories fast.
Armchair Sociology
The Overlooked Reason Why Your Marketing Fails
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
Business Advice
The Secret That Gets People Talking About You and Your Business
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…
Armchair Sociology
Personal Branding: Who Controls Your Story?
Our stories are our most important asset — but who’s really in charge of your story? (Hint: it’s not you.)
Armchair Sociology
The Other Guy Didn’t Win; You Just Failed to Convince People
In politics, business, love and war, we’re tempted to reduce all conflicts to a winner and a loser. By doing this, we imply that one side’s argument (or army) defeated the other soundly. In reality, this rarely happens. That’s because the margin between victory and defeat is often just a Read more…
Social Media
How Social Media Destroyed Itself
To everyone who’s ever created something and shared it online, I’d like to say one thing: I’m sorry. See, those of us who’ve been doing this for awhile now — we’re the ones who invented blogging, and tweeting, and YouTubing, and social networking, and we’ve been preaching about “the digital Read more…
Social Media
The Life and Death of the Web’s Longest-Running Sitcom, Something to Be Desired
In September of 2003, before the launch of Facebook, Twitter, YouTube, or MySpace — before you could watch a video on your iPod, much less on your cell phone — the first episode of a brand new, so-called “web series” was uploaded to the Internet. The writer-director of this web Read more…
Armchair Sociology
Q&A Interview with Frank Rose, Author of “The Art of Immersion”
From the audience’s impact on the making of LOST to the eerie web promotions for The Dark Knight Returns, our media is becoming more immersive by the day. WIRED contributing editor Frank Rose noticed this trend and embarked on a years-long voyage to connect the digital dots. His goal was Read more…
Storytelling
Harry Potter’s Surprise Ending
The way the series ends is a crucial aspect of its theme.