Justin Kownacki

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Armchair Sociology

Touchpoints: How Saying “Yes” and Expanding Your Social Network Can Change Your Life

I am where I am in life because of a phone call I made to a radio station in 1996. Let me explain. In the summer of 1996, I was living in my hometown of Erie, PA. I hadn’t gone to college yet — hadn’t even gotten a GED yet, Read more…

By Justin, 10 yearsJuly 20, 2015 ago
Social Media

New Facebook Change Gives You More Control — and Businesses Less

In a rare move that gives Facebook users more control over their experience, you now have a way to make sure you see posts from the people and pages you like best. Just go to a person’s profile and click or hover on the “Following” button, and you’ll see a Read more…

By Justin, 10 yearsJuly 16, 2015 ago
Social Media

Why Twitter May Have Trouble Attracting New Advertisers

I never advertised on Twitter before. But I have a new business that I wanted to promote, so I thought I’d give it a try. Here’s what went wrong. Where Is the Twitter Advertising Link? Oh, right. Way down there. Sure, that makes sense. Okay, so we click that, and Read more…

By Justin, 10 yearsJuly 15, 2015 ago
Armchair Sociology

10 Ways You Can Improve Your Life in 10 Seconds or Less

Want to have a better day? Do any of these things. 1. Unfollow someone on Facebook. Who brings your Facebook experience down? Is it your racist uncle, your histrionic coworker, or that rando you haven’t talked to since high school who complains nonstop and makes every day feel like it’s Read more…

By Justin, 10 yearsJuly 13, 2015 ago
Social Media

10 Memorable Instagram Accounts I Found Thanks to The 100 Day Project

With only 4 days left in The 100 Day Project — a call to action for artists of all types — here are 10 awesome Instagram accounts I never would have found otherwise. Elle Luna (elleluna) elleluna is the originator of the project. Mary Kate McDevitt (marykatemcdevitt) marykatemcdevitt has been Read more…

By Justin, 10 years ago
Social Media

The Secret Ingredient to a Perfect Blog Post

A few years ago, a data scientist had a problem. He’d been conducting experiments on human behavior for years, hoping to find the answer to a question that had stumped scientists the world over. So far, every experiment had predictable results… except one. No matter how many times he repeated Read more…

By Justin, 10 yearsJuly 6, 2015 ago
Social Media

My Favorite Tweets from June 2015

I favorite a lot of things on Twitter — over 9,000 tweets and counting — but I rarely go back to revisit them. I always feel like I should, though. So this month I decided to look back through the hundreds of tweets I faved in June and make a Read more…

By Justin, 10 yearsJuly 1, 2015 ago
Freelance Tips

How to Fall in Love with the Long Tail of Success

How many of your ideas have been overnight successes? Oh. Sorry to hear that. But hey, don’t give up. You might just be on a lifetime odyssey toward unimaginable success. You just have to get there. Instant Karma Is Probably Not Going to Get You Maybe you’ve heard the story Read more…

By Justin, 10 yearsJune 29, 2015 ago
Armchair Sociology

Why Focusing on “How” Is Holding You Back

In 2009, I was one of three people invited to teach the Pittsburgh Post-Gazette how to use Twitter. At the end of that session — in a room filled with skeptical reporters who seemed sure that Twitter was either useless, the devil, or both — we offered to help anyone Read more…

By Justin, 10 yearsJune 25, 2015 ago
Armchair Sociology

Would You Rather Be Interesting or Popular?

I asked this question on Twitter back in 2010 and again in 2015. Both times, the answers were the same: interesting won, by far. And when I asked how people would like their online presence to be described, “Interesting” was their top answer then, too. This is actually kind of Read more…

By Justin, 10 yearsJune 4, 2015 ago

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