Storytelling
8 Tips to Hook Your Audience
These tips will help your audience get interested and emotionally attached to your stories fast.
Storytelling
How Game of Thrones Uses Scene Structure to Reveal Character and Theme
From politics to survival, here are three ways the Season Seven premiere of Game of Thrones uses story structure to define its characters’ motivations.
Armchair Sociology
The Overlooked Reason Why Your Marketing Fails
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
Business Advice
The Secret That Gets People Talking About You and Your Business
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…
Armchair Sociology
Are You Making This Critical Mistake When It Comes to Taking Risks?
I was recently playing a 20 year-old video game, and it taught me a critical lesson for living a better life. Let me explain how this game works and you’ll see what I mean. Heroes of Might & Magic III (or HMM3) is one of my favorite games of all-time. Read more…
Armchair Sociology
The Secret Ingredient to Every Great Story
Research shows there’s something even more important than happy endings.
Armchair Sociology
Personal Branding: Who Controls Your Story?
Our stories are our most important asset — but who’s really in charge of your story? (Hint: it’s not you.)
Armchair Sociology
How to Find a Goal Worth Pursuing
How to stop going through the motions and actually get somewhere.
Armchair Sociology
Why Procrastination Is Good for You
Why almost completely screwing up is actually a good thing, and why doing it often is a super power.
Business Advice
How to Plan Your Workday to Build Momentum
Like you, I have dozens of tasks competing for my time and attention each day. Here’s how I decide what to work on, and when.