Armchair Sociology
The Problem with Ingrid Goes West
There’s a missing piece at the center of Ingrid Goes West that prevents it from becoming a truly moving satire.
Storytelling
How Game of Thrones Defines Characters Through Actions
[SPOILERS AHEAD for the final episode of Game of Thrones season seven, “The Dragon and the Wolf.”] In the end, this short 7th season of Game of Thrones left us pretty much where we started: the army of the undead is still marching south, Daenerys and Cersei are still locked Read more…
Storytelling
Is Game of Thrones Violating Its Own Theme?
For a story that was built around unpredictability and innovation, its final chapters are deviating from what its fans have come to expect.
Storytelling
8 Tips to Hook Your Audience
These tips will help your audience get interested and emotionally attached to your stories fast.
Storytelling
How Game of Thrones Uses Scene Structure to Reveal Character and Theme
From politics to survival, here are three ways the Season Seven premiere of Game of Thrones uses story structure to define its characters’ motivations.
Armchair Sociology
The Overlooked Reason Why Your Marketing Fails
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
Business Advice
The Secret That Gets People Talking About You and Your Business
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…
Armchair Sociology
The Secret Ingredient to Every Great Story
Research shows there’s something even more important than happy endings.
Armchair Sociology
Personal Branding: Who Controls Your Story?
Our stories are our most important asset — but who’s really in charge of your story? (Hint: it’s not you.)
Armchair Sociology
How to Find a Goal Worth Pursuing
How to stop going through the motions and actually get somewhere.