Storytelling
10 Tips to Easily Improve Your Writing
10 tips to make your writing faster, easier, and more compelling for audiences to read, enjoy, and share.
Social Media
This Warby Parker Email Subject Was Irresistible
A quick example of how to create an effective email subject that generate crazy clicks.
Business Advice
How to Make Webinars That Don’t Suck
I don’t ever want to suffer through another terrible webinar. Are you with me? Good. Let’s fix this.
Armchair Sociology
The Cure for Imposter Syndrome
There’s a better way to fix imposter syndrome than “fake it til you make it.”
Business Advice
How to Improve Your Sales Pitch
If you have trouble closing sales, your business has a story problem. Here’s how to improve your sales pitch so you can attract your ideal prospects.
Armchair Sociology
The Problem with Ingrid Goes West
There’s a missing piece at the center of Ingrid Goes West that prevents it from becoming a truly moving satire.
Armchair Sociology
The Overlooked Reason Why Your Marketing Fails
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
Business Advice
The Secret That Gets People Talking About You and Your Business
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…
Armchair Sociology
Are You Making This Critical Mistake When It Comes to Taking Risks?
I was recently playing a 20 year-old video game, and it taught me a critical lesson for living a better life. Let me explain how this game works and you’ll see what I mean. Heroes of Might & Magic III (or HMM3) is one of my favorite games of all-time. Read more…
Armchair Sociology
Personal Branding: Who Controls Your Story?
Our stories are our most important asset — but who’s really in charge of your story? (Hint: it’s not you.)