Social Media
Author and YouTube Star Jenna Moreci’s Writing and Vlogging Tips
Author and vlogger Jenna Moreci shares tips for writing fiction and building a YouTube channel.
Business Advice
11 Surprising Facts About How Movie Box Office Works
How Hollywood and America went crazy over box office reports… and why the numbers aren’t always what they seem.
Social Media
7 Blog Traffic-Boosting Lessons
After not actively blogging for several years, here’s what I learned (and remembered) while doubling the blog traffic increase for two different websites.
Storytelling
Why the Justice League Movie’s Marketing Flopped
How did Justice League become the lowest-opening movie in the DC Extended Universe?
Armchair Sociology
The Overlooked Reason Why Your Marketing Fails
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
Business Advice
The Secret That Gets People Talking About You and Your Business
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…