Justin Kownacki

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Armchair Sociology

Armchair Sociology

8 Ways to Lead a More Interesting Life

Facebook is making us boring. Our perpetual digital connectivity has warped our minds into believing that others are hanging on our every word… even when those words are all about our allergies, our retail woes, our opinions about pop culture, politics, and other inanities. In other words, the very stories Read more…

By Justin, 15 yearsApril 13, 2011 ago
Armchair Sociology

10 Questions You Should Ask Yourself More Often

Life is short. We’re busy. Things happen. And then we die. In the meantime, here are 10 questions you should ask yourself more often, so you don’t end up running in place between now and then. What did the 18 year-old me think the current me would be doing? What Read more…

By Justin, 15 yearsOctober 11, 2010 ago
Social Media

What I Learned by Reading Everything

Last week, Ian M. Rountree and I started Read It All Week, a challenge to read everything we were subscribed to — especially all the blogs we so easily subscribe to, but never actually absorb.  We did this for two reasons: To reconsider why we subscribe to certain kinds of Read more…

By Justin, 15 yearsJuly 26, 2010 ago
Armchair Sociology

3 Myths About Social Media Debunked

On Sunday nights, Mack Collier runs a Twitter-based group chat called #blogchat, which I highly recommend to anyone who wants to learn more about blogging while hobnobbing with their peers. But, based on the defensive reaction to some of my comments from several of the #blogchat participants, I’ve realized that Read more…

By Justin, 15 yearsJuly 19, 2010 ago
Armchair Sociology

The Popularity Paradox: Why Do We Hate Pop Culture?

I don’t know anybody who loves pop radio. I know people who listen to it ironically, as though they’re not comfortable admitting they don’t entirely hate Lady Gaga.  And I know people who admit to liking just Lady Gaga, or just Usher, but still insist they “hate the radio.” But Read more…

By Justin, 15 yearsJune 21, 2010 ago
Storytelling

5 Reasons NOT to Listen to Your Audience

If you write, speak or perform for a living, you need an audience.  Without one, you don’t get paid.  (Hell, online, you still don’t get paid even with one.  But I digress…) Your audience is one way to validate your success as a communicator. But your audience is also a Read more…

By Justin, 15 yearsJune 14, 2010 ago
Social Media

I Tweet, Therefore I Am… Empty?

What if our newspapers were filled with articles on how to write for newspapers? What if the only books we printed were books about how to sell books? What if TV shows consisted solely of monologues about TV? I doubt we’d have much use for them at all. So why Read more…

By Justin, 15 yearsMay 24, 2010 ago
Armchair Sociology

The Paradox of Quality

One of the web’s primary flaws is that it’s actually too easy to use. And as content becomes ever easier to create, finding quality content becomes even more difficult. That’s the general premise of Cult of the Amateur by Andrew Keen, which lobbies for the return of cultural gatekeepers.  It’s Read more…

By Justin, 15 yearsMay 9, 2010 ago
Armchair Sociology

Sorry Guys: When It Comes to Your Audience, Size DOES Matter

There’s a gentleman’s agreement in social media that needs to be debunked. We’re always supposed to judge ourselves by the quality of the conversations we have, rather than the sheer volume of our reach. Even Gary Vaynerchuck, who has more Twitter followers than anyone else who’s not “mainstream famous,” preached Read more…

By Justin, 15 yearsMay 3, 2010 ago
Armchair Sociology

The Golden Rule for Conferences

This past week, I attended #140conf in New York City, where some of the biggest names with the widest reach on Twitter came together to discuss the platform’s future. Instead of recapping the event with a play-by-play, I’d rather share one key observation I made during the event that, I Read more…

By Justin, 16 yearsApril 26, 2010 ago

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