I’ve been thinking.
Most “serious” bloggers blog daily, because a daily blog is a heartbeat. It lets the people who follow you know that you’re still alive, still thinking, still contributing to the greater good.
But what, exactly, are you contributing?
If I Don’t Blog, I Don’t Exist
Most daily blogs I come across are heavy on…
- Personal wisdom
- Analysis of current events
- Tech / product reviews
- Context-free statistical reports
The connective thread?
They’re all easily written in a short amount of time.
If you’re blogging daily, your emphasis is almost always on a quota. Yes, ideally, you want to be good. But you also want to be there. And sometimes “there” trumps good.
You also want to be noticed / found / loved, and if you blog daily, those odds increase.
What If You Did More and Talked Less?
Instead of blogging daily, why not blog weekly, but spend that week crafting something really good?
Advice, reviews and event analysis is a dime a dozen on blogs. What’s useful but rare?
- Experiments (and results)
- Long-term case studies (and timelines of strategy adjustment)
- Process analysis
- Interviews that alter the way we think
- Content that truly entertains, educates or illuminates
If we daily bloggers wrote less, did more, and delivered insightful, impactful, vital content (instead of daily blips), wouldn’t we be providing a more useful service?
Wouldn’t we be creating less white noise, and less clutter that needed to be cut through?
This isn’t just about blogs, either. If Twitter’s volume were reduced by 80%, wouldn’t it be easier to find messages that mattered?
Let’s Stop Mass-Producing Our Own Irrelevance
It’s easier to stand out when you’re not simultaneously creating content that distracts people from you.
To that end, I’m trying an experiment: through July, I’ll be blogging once a week instead of once a day.* My goal is to provide you with better content less often, rather than the most relevant content I could think of at that moment.
And if the end result is noticeably less valuable to me and / or my audience, I’ll adjust my course as necessary.
But first, let’s see where this goes.
* NOTE: Life may occasionally prompt multiple posts in a week. Let’s not be totalitarians.
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