In theory, I should be all about the idea of guest blogging. It’s allegedly a great way to get my thoughts in front of someone else’s audience, or to introduce my audience to someone else’s POV. And, as any marketing or networking guru will tell you, guest blogging is great for boosting both your traffic and your reputation.
But, with rare exception, I don’t do it. Here’s why:
- It’s an ad. Even under the best of intentions, my guest blog for you is really an advertisement of me to your audience, paid for (in time spent) by me. Or, when reversed, the guest blog post you write for me is really an excuse for you to appeal to my audience. It probably shouldn’t feel this solipsistic, but it does.
- I’m busy. I currently owe at least four people guest blog posts. I like these people, I like their audience, and I presume their audience might like me. So why haven’t I tried to get their attention with a guest blog post? Because I barely have time to write my own blog anymore, plus the other blogs I’m paid to write, so why would I voluntarily distract someone else’s loyal audience with a guest post that I’d be half-assing?
- You trust me. You read my blog because, whether you like me (or agree with me) or not, you want to see what I have to say. So why would I subject you to someone else? If I want to direct you toward another person’s ideas, I can link to their blog posts from mine and let you decide if you want to explore them further on your own time. I don’t need to drop them into your lap and expect you to react.
I’m sure you can give me 100 reasons why I’m wrong, and most of them might be very good arguments. Do us both a favor: instead of telling me why I should be guest blogging, please go do it yourself. You’ll get the notoriety, I’ll get something else accomplished, and we’ll both sleep better at night.
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