Hello! - Justin Kownacki

Hi, I’m Justin Kownacki — writer, speaker, marketing consultant, and storytelling teacher.

Want to tell better stories?
Find out why the best movies and TV shows succeed (and why others fail).

Want more traffic?
Take my NEW COURSE on how to write Highly-Clickable Headlines.

Recent Analysis

Why Some Stories Work Better Than Others

Star Wars: Rise of Skywalker movie poster

Storytelling

Modern Storytelling Is Broken, and Here’s How to Fix It

From Lost to Game of Thrones to The Rise of Skywalker, the "mystery box" style of storytelling is coming up short. Here's why — and how to fix it.

Molly (Beanie Feldstein) and Amy (Kaitlyn Dever) drive to graduation in Booksmart

Storytelling

Is Booksmart One of the All-Time Best High School Comedies?

Booksmart, Olivia Wilde's directorial debut, is a glorious mess, just like its characters... and it works.

Daenerys emerges victorious with her dragon behind her

Storytelling

Game of Thrones’s Biggest Surprise of All Was… a Satisfying Ending?

The final episode of Game of Thrones leaves no one entirely happy... and that's exactly the way it should be.