Hello! - Justin Kownacki

Hi, I’m Justin Kownacki — writer, speaker, marketing consultant, and storytelling teacher.

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Recent Analysis

Why Some Stories Work Better Than Others

Neil Gaiman MasterClass Review: Is It Worth It?

Storytelling

Neil Gaiman MasterClass Review: Is It Worth It?

A look at Neil Gaiman's Masterclass: The Art of Storytelling — what does the course include, what are the highlights, and what's missing?

Daisy Ridley stars as Rey in Star Wars: The Force Awakens

Storytelling

The Storytelling Flaw That Ruined the New Star Wars Trilogy

There's something missing from the new Star Wars trilogy, and without it, none of the characters can find satisfying closure.

William Zabka stars as Johnny Lawrence in the hit Netflix series Cobra Kai, a TV sequel to The Karate Kid movie franchise

Storytelling

Cobra Kai: How to Build Character Through Internal Conflict

Cobra Kai's pilot episode shows why every villain thinks he's the hero of his own story... and why he's also his own worst enemy.