Hello! - Justin Kownacki

Hello! I’m Justin Kownacki, and I teach storytelling for media and business.

Looking for storytelling tips?

Find out why the best movies and TV succeed (and why others fail).

Learn how to tell effective stories for your business or nonprofit.

And check out my online course, Storytelling for Business.

Recent Analysis

Why Some Stories Work Better Than Others

Audrey (Mila Kunis) and Morgan (Kate McKinnon) in the poster art for the movie The Spy Who Dumped Me

Storytelling

5 Reasons Why The Spy Who Dumped Me Deserves to Become a Franchise

The Spy Who Dumped Me feels more like a TV pilot than a fully-formed movie — and that's not a bad thing.

Winnie the Pooh and an adult Christopher Robin (Ewan McGregor) meet again on a park bench in Disney's Christopher Robin movie

Armchair Sociology

The Hidden Message in Disney’s Christopher Robin

Disney's Christopher Robin may seem like a simple feel-good fable, but there's a more interesting message under the surface.

Tom Cruise as Ethan Hunt and Vanessa Kirby as The White Widow in Mission: Impossible - Fallout

Storytelling

What’s the Mission: Impossible Franchise Really About?

Ethan Hunt is surprisingly bland for a lead character, but what really holds Tom Cruise's Mission: Impossible franchise together are its recurring themes.