Justin KownackiHi there. Who am I? Good question.

I guess you could say I’m a problem-solver who loves to figure out how systems, stories, and people work.

Throughout my career, I’ve been a maker, a marketer, a teacher, and a perpetual learner. Everything I do, both personally and professionally, revolves around one core belief:

We’re all hungry for stories that make us want to be better people.

So when I teach people how to tell better stories, everybody wins.

What Game of Thrones and The Walking Dead Can Teach Us About Modern Storytelling

My Current Life

By day, I help businesses tell better stories so they can achieve their goals faster. Maybe I can help you?

By night, I study films, TV, books, video games, history, and pop culture to find the storytelling processes that work (and the ones that don’t), so I can help artists tell better stories too.

(And when I’m not doing any of those things, I’m writing screenplays. But that’s another story.)

How to Improve Your Sales Pitch

My Past (and Future) Life

In 2003, I needed a creative outlet to balance out my day job, so I launched what would go on to become the web’s longest-running sitcom, Something to Be Desired (“STBD”), which I wrote, shot, directed, edited, and produced from 2003-2009. In 2008, STBD was nominated for a Yahoo! Video Award for Best Web Series. (We lost to The Guild, so congratulations to them.)

In 2006, I attended the very first PodCamp Boston, which created the original social-media-for-business scene and propelled the careers of dozens of marketing experts whom you’ve probably bought books from, including its co-founders, Chris Brogan and Christopher Penn. Six weeks later, I launched Podcamp Pittsburgh, the annual social media “un-conference” that survives to this day, in the spirit of the Boston original.

In 2010, with help from our fans on Kickstarter, STBD was spun off into a new series, The Baristas (2010-2011). Unfortunately, the real-life coffee shop that the show was filmed in closed down in 2011, so — like STBD before it — The Baristas never quite came to a proper narrative end. (Yet.)

The Brief Life and Sudden Death of The Baristas — or, How Not to Make a Web Series

Where Can You Find Me?

I speak about storytelling, marketing, and the future of media. Here’s one recent example. If you want a speaker who gives your audiences advice they can actually use, let’s make that happen.

I also contribute to the MAQTOOB group for entrepreneurs on Medium.

While I currently reside in Baltimore, part of my heart will always live in Pittsburgh.

And I spend lots of time online, so join me on Twitter or LinkedIn.

* Nothing except enchiladas, great coffee, and awesome dogs.

Touchpoints: How Saying “Yes” and Expanding Your Social Network Can Change Your Life


You can’t force engagement, no matter who you are « One True Sentence · February 26, 2010 at 8:06 am

[…] week, Justin Kownacki wrote a blog post telling his audience that they needed to step up their game and write better […]

Persuasive Picks for the week of 05/03/10 | PerkettPRsuasion - The PerkettPR Blog · May 7, 2010 at 4:33 pm

[…] Guys: When It Comes to Your Audience, Size DOES Matter Justin Kownacki hits the nail on the head with this fantastic post about the long winded debate between quantity […]

5 Ways to Network Without Feeling Dirty | The Good Badger · May 10, 2010 at 12:57 pm

[…] the self proclaimed “Armchair Socialist and Perpetual Contrarian”.  I stumbled upon Justin’s blog during one of my innumerable conquests through the Interweb, and have made his site part of my […]