Justin KownackiHi there. Who am I? Good question.

I guess you could say I’m a problem-solver who loves to figure out how systems, stories, and people work.

Throughout my career, I’ve been a maker, a marketer, a teacher, and a perpetual learner. Everything I do, both personally and professionally, revolves around one core belief:

We’re all hungry for stories that make us want to be better people.

So when I teach people how to tell better stories, everybody wins.

My Current Life

By day, I help businesses tell better stories so they can achieve their goals faster. Maybe I can help you?

By night, I study films, TV, books, video games, history, and pop culture to find the storytelling processes that work (and the ones that don’t), so I can help artists tell better stories too.

(And when I’m not doing any of those things, I’m writing screenplays. But that’s another story.)

My Past (and Future) Life

In 2003, I needed a creative outlet to balance out my day job, so I launched what would go on to become the web’s longest-running sitcom, Something to Be Desired (“STBD”), which I wrote, shot, directed, edited, and produced from 2003-2009. In 2008, STBD was nominated for a Yahoo! Video Award for Best Web Series. (We lost to The Guild, so congratulations to them.)

In 2006, I attended the very first PodCamp Boston, which created the original social-media-for-business scene and propelled the careers of dozens of marketing experts whom you’ve probably bought books from, including its co-founders, Chris Brogan and Christopher Penn. Six weeks later, I launched Podcamp Pittsburgh, the annual social media “un-conference” that survives to this day, in the spirit of the Boston original.

In 2010, with help from our fans on Kickstarter, STBD was spun off into a new series, The Baristas (2010-2011). Unfortunately, the real-life coffee shop that the show was filmed in closed down in 2011, so — like STBD before it — The Baristas never quite came to a proper narrative end. (Yet.)

Where Can You Find Me?

I speak about storytelling, marketing, and the future of media. Here’s one recent example. If you want a speaker who gives your audiences advice they can actually use, let’s make that happen.

I also contribute to the MAQTOOB group for entrepreneurs on Medium.

While I currently reside in Baltimore, part of my heart will always live in Pittsburgh.

And I spend lots of time online, so join me on Twitter or LinkedIn.

* Nothing except enchiladas, great coffee, and awesome dogs.


You can’t force engagement, no matter who you are « One True Sentence · February 26, 2010 at 8:06 am

[…] week, Justin Kownacki wrote a blog post telling his audience that they needed to step up their game and write better […]

Persuasive Picks for the week of 05/03/10 | PerkettPRsuasion - The PerkettPR Blog · May 7, 2010 at 4:33 pm

[…] Guys: When It Comes to Your Audience, Size DOES Matter Justin Kownacki hits the nail on the head with this fantastic post about the long winded debate between quantity […]

5 Ways to Network Without Feeling Dirty | The Good Badger · May 10, 2010 at 12:57 pm

[…] the self proclaimed “Armchair Socialist and Perpetual Contrarian”.  I stumbled upon Justin’s blog during one of my innumerable conquests through the Interweb, and have made his site part of my […]