Here are four things you should probably know about me:
- I love teaching people how to tell more interesting, engaging, and effective stories
- I went to school for animation, spent a decade as a videographer and editor, and designed YouTube campaigns for consumer brands
- I currently freelance as a corporate ghostwriter, marketing consultant, and PR pro for companies ranging from education to nonprofits to solopreneurs
- Ten years ago, I blogged daily about marketing; these days I blog about pop culture storytelling hits and misses — and why they work so well (or why they don’t)
So if you want to understand how stories work, and if you want to use those insights to make your own stories more interesting, engaging, and rewarding for your audience, your fans, or your business, then you’re in the right place. (You can start here!)
My Current Life
By night, I study films, TV, books, video games, history, and pop culture, so I can tell even better stories myself.
(And when I’m not doing any of those things, I’m writing screenplays. But that’s a whole different topic.)
My Past (and Future) Life
In 2003, I needed a creative outlet to balance out my day job, so I launched what would go on to become the web’s longest-running sitcom, Something to Be Desired (“STBD”), which I wrote, shot, directed, edited, and produced from 2003-2009. In 2008, STBD was nominated for a Yahoo! Video Award for Best Web Series. (We lost to The Guild, so congratulations to them.)
In 2006, I attended the very first PodCamp Boston, which created the original social-media-for-business scene and propelled the careers of dozens of marketing experts whom you’ve probably bought books from, including its co-founders, Chris Brogan and Christopher Penn. Six weeks later, I launched Podcamp Pittsburgh, the annual social media “un-conference” that survives to this day, in the spirit of the Boston original.
In 2010, with help from our fans on Kickstarter, STBD was spun off into a new series, The Baristas (2010-2011). Unfortunately, the real-life coffee shop that the show was filmed in closed down in 2011, so — like STBD before it — The Baristas never quite came to a proper narrative end. (Yet.)
Where Can You Find Me?
I also contribute to the MAQTOOB group for entrepreneurs on Medium.
I currently live in Baltimore, though I’m a Pittsburgher at heart.
Want to Tell Better Stories for Your Business?
Check out my new online course: Storytelling for Business