Good stories change companies, and great stories change lives.

That’s why I created my live Storytelling Workshops: to help your organization learn how to tell high-impact stories that attract attention, boost business, and connect with customers by delivering an electric experience.

So, how can you tell if it’s time to improve your company’s story?

Well, that depends:

Do people race to click on your headlines?

Does your call to action actually lead to action?

Are your donors increasing their support for your nonprofit’s mission?

Are your customers saying “YES!” when you have a new product to sell?

Most importantly:

Are other people so moved, excited, or inspired by your story (and its impact on them) that they share and amplify your story to THEIR audience?

If this isn’t happening, your story needs a rewrite.

Check out the three kinds of Storytelling Workshops I offer and choose the one that works for your timeframe, organization size, and next-step goals.

Crash Courses

How long does a Crash Course last? 90 minutes

How does a Crash Course work? I’ll visit your location and deliver a customized presentation on your topic of choice, followed by a single hands-on workshop exercise that will help your team practice the Crash Course’s key concepts. This exercise will be completed either individually or in smaller teams and then shared with the full group, so everyone can learn together.

Ideal team size? Crash Courses are intended for teams of 6-20 people.

Available Topics:

  • Storytelling 101 — This introduction to the principles of storytelling is ideal for brands who are just starting to create their internal storytelling team and want to make sure they can produce winning content from day one.
  • Identifying Your Ideal Audience — Here’s a secret: every product or service you offer actually has three different audiences, and each of those audiences has different needs. In this crash course, I’ll help you understand who your audiences are and what each of them need at every step of the storytelling journey from “first contact” to “repeat customer.”
  • Master the Art of Writing Headlines — They’re the most important aspect of any article, story, or email you write… and also the most overlooked. I’ll reveal the biggest headline-writing mistakes that most brands make, and show you how to generate (and test) dozens of potential headlines for every story you write, so you can find the versions that resonate with YOUR audience!

Your rate? $1500 + travel & expenses

Want to book a Crash Course? Great! Let’s schedule a FREE 15-minute touch-base call to find a mutually convenient day and time!

Half-Day Workshops

How long does a Half-Day Workshop last? Three hours, with one 15-minute break.

How does a Half-Day Workshop work? I’ll visit your location and deliver a customized presentation on your topic of choice, followed by three hands-on workshop exercises that will help your team practice the Workshops’s key concepts. These exercises will be completed either individually or in smaller teams and then shared with the full group, so everyone can learn together. Your team will also receive printouts and templates related to the material being discussed, which you can further customize after the Workshop ends.

Ideal team size? Half-Day Workshops are intended for teams of 10-30 people.

Available Topics:

  • Better Storytelling with Data — Any organization that uses data to make a point faces the same struggle: data, by itself, isn’t a story. In this workshop, your team will learn how to use their data to tell truly compelling and convincing stories that can increase sales, boost donations, or improve your organization’s internal decision-making.
  • Better Storytelling for Nonprofits — What makes your nonprofit tick? In this workshop, we’ll dig deep to uncover the untold story of your organization and help your team find new ways to convey its mission in a way that energizes your employees, volunteers, and donors alike!
  • How to Differentiate Your Brand Through One-of-a-Kind Stories — What sets your business or organization apart from your competition? Why should someone buy from or donate to YOU, instead of to someone else? This workshop will teach your team how to turn your competitive advantages into a series of compelling stories that will attract and excite your ideal audience.

Your rate? $3000 + travel & expenses

Want to book a Half-Day Workshop? Great! Let’s schedule a FREE 15-minute touch-base call to find a mutually convenient day and time!

Full-Day Bootcamp

How long does a Full-Day Bootcamp last? Three hours, with one 15-minute break.

How does a Full-Day Bootcamp work? I’ll visit your location and deliver a customized presentation that addresses your organization’s storytelling challenges and opportunities, and teaches your team both basic and advanced storytelling skills, all in one fast-paced and immersive day of learning. The presentation format is punctuated by six different hands-on workshop exercises that your team will complete throughout the day, which will help your team practice each of the Bootcamp’s key concepts. These exercises will be completed in smaller teams and then shared with the full group, so everyone can learn together. Your team will also receive printouts and templates related to the material being discussed, which you can further customize after the Bootcamp ends, including a copy of the presentation for future reference.

Ideal team size? Full-Day Bootcamps are intended for teams of 12-50 people.

Available Topic:

  • Total Brand Storytelling Overhaul — In this day-long bootcamp, we’ll cover the main points from ALL BOOTCAMPS AND WORKSHOPS (above) that are relevant for your organization. This bootcamp is designed to help your entire cross-departmental storytelling team get on the same page, from sales and marketing through customer service and executive leadership. By the end, you’ll see your brand’s story — and the art of storytelling itself — in a whole new way!

Your rate? $5000 + travel & expenses

Want to book a Half-Day Workshop? Great! Let’s schedule a FREE 15-minute touch-base call to find a mutually convenient day and time!