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As you may have heard, the Mid-Atlantic US (in which I currently live) got hammered by a massive snowstorm this weekend. Weather reports had been sensationalizing the potentially apocalyptic effects of the storm for days, warning that we could see a record snowfall and complete paralysis of city functions. And if you doubt that people [...]
You’ve probably seen the U. S. Postal Service’s ads* proclaiming “If it fits, it ships.” The actor entrusted with that tagline is former Second City comedian Mike Bradecich, whose boyish charm combines with his unflappable postal efficiency, soothing the jangled nerves of every worried customer he encounters. Which is ironic, because you’ve probably also seen [...]
Continue reading about Can Another Company’s Branding Damage Yours?
I’m not big on reviewing TV shows. (Not the way these folks are.) But there was a moment in the season three finale of Mad Men that’s still resonating with me several days later, and I think it’s worth discussing. SPOILER ALERT: If you haven’t yet watched this episode and you still intend to, bookmark [...]
Continue reading about A Brief Lesson in Nobility from Mad Men
We’re All Trolls: 11 Ways We Can Stop Being So Damn Divisive!
Lately, I’ve been arguing against the perpetual “us vs. them” method of storytelling because I think it’s ruining our ability (and desire) to understand each other. Opposing groups have always been quick to condemn “the other,” but the degree to (and zest with) which we do it these days borders on alarming. A few days [...]
Continue reading about We’re All Trolls: 11 Ways We Can Stop Being So Damn Divisive!