Something To Be Desired
Before I made a living in social marketing, I made social media. (Yes, there’s a difference.) In 2003, I launched Something to Be Desired (or STBD), a creative outlet that eventually became the web’s longest-running sitcom. The series remained active until 2009 when I moved to Baltimore and the cast remained in Pittsburgh. Despite its [...]
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Yesterday, I said you need to be interesting if you want to get paid to be yourself. But producing content that others willingly pay for is only one way to make a living online. What people fail to realize is that everything you do online is part of a living resume. As Doug Derda, the [...]
When Something to Be Desired was in regular production, we created a pair of Halloween specials. For a show that revolved mostly around people talking, these exercises in stunts, squibs and decomposing makeup were a nice change of pace. If you’ve never seen them before, indulge yourself — zombies, vampires and sarcasm, oh my!
In September of 2006, a few creative geeks in Boston hosted a small event called PodCamp. It was designed as a peer education and social network for podcasters — that is, people who make audio and video content for the web. They were expecting a few dozen attendees; they got over 300. People from as [...]
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