Sociology

NOTE: This post was originally written as a guest post for Jim Kukral, whose book Attention: This Book Will Make You Money features a prominent excerpt from my blog post “Stop Trying to Monetize What Isn’t Interesting.” You have a product or a service to sell.  Maybe it’s a widget.  Maybe it’s a cause. Maybe [...]

Continue reading about People Are Desperate to Care About Something. Is It You?

Justin on August 27th, 2010

I recently had an epiphany: the busier I am, the happier I am. That’s not just because more work = more profit.  It’s because I’m slowly understanding an element of my own personality that I’ve never taken seriously. I’m a lazy workaholic. What I mean by that is: I multitask. I procrastinate. I love collaboration. [...]

Continue reading about 3 Ways to Avoid Becoming a Chronic Underachiever

Justin on August 16th, 2010

Every Thursday at 8 PM EST, David Spinks and Lauren Fernandez host a Twitter chat called #u30pro.  Its focus is to create a network of young (aka “under-30″) professionals, but participants of all ages are invited to join the discussion and share their relevant wisdom. Last week, the topic involved offices — namely, do we [...]

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Justin on August 13th, 2010

The cheaper it is to create something, the easier it is to profit. That’s common sense.  That’s business basics.  That’s logic. So why, at a time when anyone can start a business or create and distribute media from scratch, do we still pursue venture capital and beg advertisers for sponsorships? Because all of our business [...]

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Justin on August 11th, 2010

Last year, I blogged my own 2 cents about How to Run a Successful Coffee Shop, based on my experiences as a regular patron thereof.  (As a freelancer, I spend most days working via laptop at one of many local cafes.) That post continues to drive traffic to my blog even today — presumably from [...]

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