Social Media
NOTE: This post was originally written as a guest post for Jim Kukral, whose book Attention: This Book Will Make You Money features a prominent excerpt from my blog post “Stop Trying to Monetize What Isn’t Interesting.” You have a product or a service to sell. Maybe it’s a widget. Maybe it’s a cause. Maybe [...]
Continue reading about People Are Desperate to Care About Something. Is It You?
Whether you blog for fun or profit, you may want to rethink your motives before your elected officials start doing your thinking for you. According to the Philadelphia City Paper, Philadelphia bloggers are being charged a $300 business license tax, regardless of whether or not their blogs are profitable. This means even Philadelphia’s casual blogs [...]
Continue reading about Now That Bloggers Are Being Taxed, It’s Time to Ask: Is YOUR Blog a Business?
I’m fond of finding ways to fund projects that don’t involve traditional investors or advertisers. One of those avenues is Kickstarter, a crowdfunding resource for creative endeavors. It lets a project’s audience become its investors. So I thought I’d give it a try. The Backstory In 2003, I created Something to Be Desired, a web [...]
Continue reading about The Baristas: How I’m Using Kickstarter to Fund My Next Creative Project
The cheaper it is to create something, the easier it is to profit. That’s common sense. That’s business basics. That’s logic. So why, at a time when anyone can start a business or create and distribute media from scratch, do we still pursue venture capital and beg advertisers for sponsorships? Because all of our business [...]
Ego, Cynicism and Bad Reviews: What I Learned by Peeking at My Bounce Rates
Last week, I shared what I learned by blogging weekly instead of daily. Judging by the high volume of traffic, retweets and comments that post generated, people are very interested in what makes someone else’s blog tick. One comment that caught my eye was from Virginia Nussey, who said: I shared your findings with my [...]
Continue reading about Ego, Cynicism and Bad Reviews: What I Learned by Peeking at My Bounce Rates