Pop Culture

Last Thursday, I attended the fifth installment of Ignite Baltimore, an event designed to get people excited about creating positive change in Baltimore.
And yet, somehow, the experience had the exact opposite effect on me… and this got me thinking about HOW we talk about the things we most care about, and why we might want [...]

Continue reading about How Ignite Baltimore Turned Me Into a Hate-Filled Bastard for a Night

Justin on March 5th, 2010

… because if I talk about social media for five days a week, I’ll have to start drinking.
Hark, a Meme
As much as I advocate creating content that matters, I also appreciate the genuinely absurd and escapist.
And the Internet is nothing if not absurd and escapist.
Especially Tumblr.
Perhaps the perfect example of the way the Internet works [...]

Continue reading about And Now for Something Completely Meaningless…

Before I made a living in social marketing, I made social media.  (Yes, there’s a difference.)

In 2003, I launched Something to Be Desired (or STBD), a creative outlet that eventually became the web’s longest-running sitcom.  The series remained active until 2009 when I moved to Baltimore and the cast remained in Pittsburgh.
Despite its critical acclaim [...]

Continue reading about 10 Tips for Making Better Content Without Going Broke or Insane