Perception

Admit it: deep down, you’ve always known that the world works differently for The Important People.
You just hate it when the world proves you right.
Take Conan O’Brien, for example.  The guy sends out a single tweet and he changes this girl’s life.  Meanwhile, you desperately retweet your own blog posts 14 times a day in [...]

Continue reading about How “The Influencers” Use Twitter to Make a Difference

Last Thursday, I attended the fifth installment of Ignite Baltimore, an event designed to get people excited about creating positive change in Baltimore.
And yet, somehow, the experience had the exact opposite effect on me… and this got me thinking about HOW we talk about the things we most care about, and why we might want [...]

Continue reading about How Ignite Baltimore Turned Me Into a Hate-Filled Bastard for a Night

Let’s face it: the more content you create, the harder it is for your audience to find your most relevant work.
So why not help them zero in on the blog posts, tweets, photos and videos that you (or others) consider to be your most valuable?
When your various channels are united, you increase your chances of…

meeting [...]

Continue reading about Crossing the Streams: 4 Tips for Maximizing Your Social Media Channels