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Money

May
31

5 Thoughts on the Future of Media – 2010 Update

Justin on May 31st, 2010

Last year, Barrett Garese wrote a thought-provoking essay about the future of film, TV and the web.  When I realized my response to his post was longer than a single comment ever should be, I blogged my response on my old blog.  One week later, I relocated from Blogger to WordPress and most of my [...]

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May
17

Stop Being So Passive-Aggressive with Your Social Media

Justin on May 17th, 2010

Writing a blog in the hopes that you’ll get noticed — or hired — is extremely passive-aggressive. Most people who’ve made money have made it by pursuing it.  Therefore, they respect what they recognize, which is a desire to achieve.  So, by pursuing work and striving to get their attention, your actions resonate with them. [...]

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Mar
4

How Chris Brogan’s Day Rate Can Help YOU Get Paid

Justin on March 4th, 2010

There was a small tsunami on Twitter yesterday that had nothing to do with Chilean earthquakes and everything to do with Chris Brogan‘s wallet.  In a nutshell, Brogan stated (somewhat quietly) that he charges $22,000 for a day of his time, and THE INTERNET EXPLODED IN A BALL OF SPITE. Responses from the Twitterverse ranged [...]

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Jan
28

What’s the ROI of Everything?

Justin on January 28th, 2010

Lately, there’s been a growing insistence that social media (and marketing in general) be measured solely by the end result: sales. Despite plenty of lucid arguments to the contrary, many smart (and opinionated) people believe that “community building,” “brand management,” “increased awareness” and other intangible benefits of marketing are useless, or at least that they’re [...]

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Jan
8

The 4 Stages of Business Pricing, as Declared by Your Dress Code

Justin on January 8th, 2010

1. When you’re a hot new startup, you wear jeans. 2. When you want to raise your rates, you wear business casual. 3. When you want to look like you’re worth top dollar, you wear a suit. 4. When you want to charge an astronomical amount of money because you finally know what you’re talking [...]

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