Marketing Douchebags
I dig Chris Brogan’s post on what to do when you don’t want to market. Personally, I hardly ever want to be marketing. I’d rather be creating something awesome than trying to convince people how awesome it is. But if I never marketed, I’d just be making awesome stuff in a room all by myself, [...]
When Harold Camping whiffed on predicting the rapture (again), most of us were relieved. It’s not that we were happy to avoid the end of the world (though that’s obviously a plus); it’s that we all hated the idea that the rapture might actually prove that some of us were better than others. Fortunately, Klout [...]
Like thousands of other people, I read Peter Shankman’s “Why I Will Never, Ever Hire a Social Media Expert” rant and I was amused. He makes some good points. And, considering my own lack of respect for most social marketers, you might think I’d agree with him wholeheartedly. But, surprise: I think he’s ultimately wrong. [...]
Continue reading about The Real Problem with the Social Media Bubble
One of the reasons I’m usually skeptical of social marketing (even though I currently make a living at it) is because, in my heart, I’m not a marketer. I’m a creator. And there’s a big difference between the social media practitioners who entered this field from the content creation side first, as opposed to those [...]
Continue reading about The Difference Between Social Media and Social Marketing
God bless Ben Parr, whose Mashable article about the new Bre.ad service (still in invite-only beta as I type this) positions it as an altruistic force for good. And that may even be what the founders of Bre.ad believe too, or at least what they hope will happen. But let’s be realistic: when has altruism [...]
Continue reading about How to (Mis-)Use the Bre.ad Service for Maximum Profit
