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One of the reasons I’m usually skeptical of social marketing (even though I currently make a living at it) is because, in my heart, I’m not a marketer.  I’m a creator.  And there’s a big difference between the social media practitioners who entered this field from the content creation side first, as opposed to those [...]

Continue reading about The Difference Between Social Media and Social Marketing

Justin on May 17th, 2011

As many of you know, while I make my living in social media / social marketing, I also have a love-hate relationship with the field.  And since the barrier to entry is so low, literally anyone can join our hallowed ranks of gurus, ninjas, pirates and scam artists who pollute the conversation with meaningless bullshit [...]

Continue reading about 10 Ways to Look Like You’re a Social Media Expert

Justin on May 16th, 2011

A few months ago, I linked to an interview with Stephen Fry, in which he states (among other things) that he thinks having goals is one of the worst things a person can do to himself.  As he says, if you never achieve your goal, you’ll feel like a failure, but if you do achieve [...]

Continue reading about When Is a Goal Not a Goal?

I’ll admit it: sometimes, I tweet multiple links to the same blog post. So do you.  So does everyone (who wants to be read). But I’ve stopped doing something that seemed like a good idea at the time but which, in retrospect, really pissed me off even as I was doing it: I stopped prefacing [...]

Continue reading about Bad Twitter Habits: The Case Against Saying “In Case You Missed It”

Justin on October 4th, 2010

Sometimes I hear someone else’s ideas and I realize there’s nothing I could say that’s more important than simply repeating what they’ve said.  The following interview with Stephen Fry is one of those collections of ideas that’s worth more for me to share than creating something new to distract from it would be. Enjoy. STEPHEN [...]

Continue reading about Life Lessons: A Stephen Fry Interview