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Justin on July 5th, 2011

How many times have you clicked on what seemed like the perfect blog headline, only to land on a blog post or news article that wasn’t worth the time it took to depress your mouse button?  As a blog reader, it’s enough to make you wary of any too-good-to-be-true blog headline, and with good reason. [...]

Continue reading about Hey You: Stop Wasting Good Blog Titles

The web sitcom I produce, The Baristas, is having a story contest this month.  The contest ends today.  And you should enter it. Yes, you.  No matter who you are. Now, you may not think you know how to tell a good story, but you’re wrong.  Because if you’re reading this blog, then no matter [...]

Continue reading about How Social Media Is Making Us All Better Storytellers

Justin on June 20th, 2011

When I was a high school sophomore, I took a class called “Election ’92 and You.”  Among the weekly exercises was a pretty massive spectacle: a schoolwide mock debate of the presidential candidates.  Three of my classmates were selected to portray the trio of politicians — the incumbent George H. W. Bush, the challenger Bill [...]

Continue reading about He Who Throws the Most Candy Wins

Justin on June 6th, 2011

Last week, Sarah Palin botched a retelling of the story of Paul Revere.  This isn’t news.  But the fact that it happened, and that Palin is still seriously considered a favorite to win the 2012 GOP presidential nomination (if she runs), perfectly frames our modern disregard for facts. But don’t worry; this isn’t a political [...]

Continue reading about The Problem Is, Now We’re All Experts

One of the reasons I’m usually skeptical of social marketing (even though I currently make a living at it) is because, in my heart, I’m not a marketer.  I’m a creator.  And there’s a big difference between the social media practitioners who entered this field from the content creation side first, as opposed to those [...]

Continue reading about The Difference Between Social Media and Social Marketing