Expert
Admit it: deep down, you’ve always known that the world works differently for The Important People. You just hate it when the world proves you right. Take Conan O’Brien, for example. The guy sends out a single tweet and he changes this girl’s life. Meanwhile, you desperately retweet your own blog posts 14 times a [...]
Continue reading about How “The Influencers” Use Twitter to Make a Difference
There was a small tsunami on Twitter yesterday that had nothing to do with Chilean earthquakes and everything to do with Chris Brogan‘s wallet. In a nutshell, Brogan stated (somewhat quietly) that he charges $22,000 for a day of his time, and THE INTERNET EXPLODED IN A BALL OF SPITE. Responses from the Twitterverse ranged [...]
Continue reading about How Chris Brogan’s Day Rate Can Help YOU Get Paid
Last year, I mentioned five “mistakes” I was making in my use of social media. Astute readers noticed I was being somewhat sarcastic, since I normally adhere to the adage that there’s no such thing as “doing it wrong” (unless you’re doing this sort of thing). But there is such a thing as “doing it [...]
Continue reading about I’m STILL Doing It Wrong: 5 MORE Mistakes I’ve Made in Social Media
If you work in social media, you probably spend most of your time talking about theory, strategy and process. That’s because it’s easy to talk about social media; it’s a lot harder to take action, and it’s even more difficult to take successful actions. Why? Because social media is a field rife with minor victories [...]
Continue reading about Do You Have a System for Social Media Success?
An Open Letter to My Audience: What Do YOU Need From Me?
I blog a lot about the importance of audience. Now I’d like to understand my own audience a bit better. NOTE: This is a long and winding post, and you may be in a hurry. If so, let me ask you for a quick favor: my whole reason for writing this post is to better [...]
Continue reading about An Open Letter to My Audience: What Do YOU Need From Me?