Expert

Justin on June 8th, 2011

My dog Rufus is crafty. If he notices someone approaching, and that person looks like she might be inclined to pet him, he’ll find an excuse to dawdle long enough for her to catch up to us, no matter how far ahead we are.  More often than not, this leads to him getting pets from [...]

Continue reading about Why It Doesn’t Matter If You’re Right

I read a lot of articles about the best times to tweet, blog, etc., because — like you — I want to make sure that the content I create is seen by as many people as possible.  Unfortunately, most of this advice is minimally useful at best, because the data is vague and the methods [...]

Continue reading about A Reminder That All How-To-Blog Wisdom Is Fallible

Justin on June 6th, 2011

Last week, Sarah Palin botched a retelling of the story of Paul Revere.  This isn’t news.  But the fact that it happened, and that Palin is still seriously considered a favorite to win the 2012 GOP presidential nomination (if she runs), perfectly frames our modern disregard for facts. But don’t worry; this isn’t a political [...]

Continue reading about The Problem Is, Now We’re All Experts

Justin on June 2nd, 2011

When Harold Camping whiffed on predicting the rapture (again), most of us were relieved.  It’s not that we were happy to avoid the end of the world (though that’s obviously a plus); it’s that we all hated the idea that the rapture might actually prove that some of us were better than others. Fortunately, Klout [...]

Continue reading about Why Your Klout Score Doesn’t Matter

Justin on May 26th, 2011

Like thousands of other people, I read Peter Shankman’s “Why I Will Never, Ever Hire a Social Media Expert” rant and I was amused.  He makes some good points.  And, considering my own lack of respect for most social marketers, you might think I’d agree with him wholeheartedly. But, surprise: I think he’s ultimately wrong.  [...]

Continue reading about The Real Problem with the Social Media Bubble