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Apr
1

Understanding Your Audience: The Good, the Bad and the Trolls

Justin on April 1st, 2010

If you’re good at what you do, (some) people will like it. If you’re really good at what you do, (some) people will hate it. This is good.  It means you’re conveying ideas in a visceral way that makes people react. But if your end goal is to be loved by everyone, it’ll never happen.  [...]

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Social Media, Sociology View Comments
Mar
31

Are You Personal or Practical?

Justin on March 31st, 2010

In response to my blog post about popularity vs. relevance, Gradon Tripp mentioned his own quandary: he’s not sure if “being himself” is costing him money. This is a doubt we all suffer on a regular basis.  Social media is supposed to be freeing and profitable, so we do our best to split the difference.  [...]

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Mar
30

What If You Could Program Someone Else’s Blog from Scratch?

Justin on March 30th, 2010

Do you know Bryon Sheffield? Probably not.  He has a blog, but it doesn’t exist yet. But you can help. See, Bryon’s a smart guy.  He knows the web is full of white noise, and he doesn’t want to add to it. But he does want to blog.  He has interests, and he has expertise, [...]

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Blogging, Social Media View Comments
Mar
26

Are You Waiting Until You’re Popular Before You Start Being Relevant?

Justin on March 26th, 2010

A few years back, I read a story that’s stuck with with me ever since. It was in one of the many “how to write better” resources (possibly The Forest for the Trees by Betsy Lerner, although that one’s still worth recommending regardless).  In it, the author reminisced about something one of her university professors [...]

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Mar
16

Would You Rather Be Interesting or Popular?

Justin on March 16th, 2010

I asked this question yesterday on Twitter and the responses were mostly of the “do we really have to choose?” variety. But yes.  Yes, you do have to choose. Because as Colin Dean and I were exchanging tweets about the question, something occurred to us: Being interesting is usually a direct result of someone consciously [...]

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