Branding

Sep
29

Are You a Maker or a Seller?

Justin on September 29th, 2011

Vincent van Gogh was a brilliant painter who died penniless because he wasn’t a brilliant salesman. Sound familiar? You’re probably no van Gogh (let’s be honest), but you do have talents.  You’re good at some things, and you may even be great at something.  But unless one of the things you’re good at is convincing [...]

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Freelance Tips 3 Comments »
Aug
10

Are We the Generation That Destroyed the Concept of Communication?

Justin on August 10th, 2011

I’m guilty. I don’t really read for pleasure anymore, and rarely for insight. Instead, I skim, in the vain hope that I’ll stumble across a piece of information that’s worth paraphrasing and sharing with my followers.  This makes me less of an audience member and more like a member of a relay team, who’s more [...]

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Armchair Sociology, My Social Media POV, Storytelling 16 Comments »
Aug
8

The Two Ways to Stop Hating Your Job

Justin on August 8th, 2011

“So, what do you do?” Man, do I hate that question. Granted, I ask it all the time, but that’s because I’m genuinely interested in what other people do for a living.  But when someone else asks me that same question, I have to fight the urge to change the subject immediately in order to [...]

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Freelance Tips 14 Comments »
Jul
13

The Problem with Being Good at Something No One Cares About

Justin on July 13th, 2011

If you haven’t heard, the US Women’s soccer team is in the US Women’s World Cup semifinals.  They got there by beating Brazil, traditionally one of the global powers in soccer, in a thrilling comeback that was settled by a shootout.  It was, by all accounts, one of the most dramatic exhibitions in recent US [...]

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Armchair Sociology, Storytelling 2 Comments »
Jun
21

10 Ways to Never Not Be Marketing

Justin on June 21st, 2011

I dig Chris Brogan’s post on what to do when you don’t want to market. Personally, I hardly ever want to be marketing.  I’d rather be creating something awesome than trying to convince people how awesome it is. But if I never marketed, I’d just be making awesome stuff in a room all by myself, [...]

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My Social Media POV 4 Comments »