Branding
NOTE: This post was originally written as a guest post for Jim Kukral, whose book Attention: This Book Will Make You Money features a prominent excerpt from my blog post “Stop Trying to Monetize What Isn’t Interesting.” You have a product or a service to sell. Maybe it’s a widget. Maybe it’s a cause. Maybe [...]
Continue reading about People Are Desperate to Care About Something. Is It You?
A few months ago, I decided to try an experiment with this blog. From May through July, instead of posting daily, I would only post once per week. That way, rather than scrambling to say something relevant 5 times a week, I could invest my time in one good, solid post. Here’s what I learned [...]
Continue reading about What I’ve Learned From Blogging Weekly Instead of Daily
On Sunday nights, Mack Collier runs a Twitter-based group chat called #blogchat, which I highly recommend to anyone who wants to learn more about blogging while hobnobbing with their peers. But, based on the defensive reaction to some of my comments from several of the #blogchat participants, I’ve realized that #blogchat is strictly a place [...]
I don’t know anybody who loves pop radio. I know people who listen to it ironically, as though they’re not comfortable admitting they don’t entirely hate Lady Gaga. And I know people who admit to liking just Lady Gaga, or just Usher, but still insist they “hate the radio.” But why do we (claim to) [...]
Continue reading about The Popularity Paradox: Why Do We Hate Pop Culture?
There’s a gentleman’s agreement in social media that needs to be debunked. We’re always supposed to judge ourselves by the quality of the conversations we have, rather than the sheer volume of our reach. Even Gary Vee, who has more Twitter followers than anyone else who’s not “mainstream famous,” preached quality over quantity at #140conf [...]
Continue reading about Sorry Guys: When It Comes to Your Audience, Size DOES Matter
