Branding
Let’s face it: the more content you create, the harder it is for your audience to find your most relevant work.
So why not help them zero in on the blog posts, tweets, photos and videos that you (or others) consider to be your most valuable?
When your various channels are united, you increase your chances of…
meeting [...]
Continue reading about Crossing the Streams: 4 Tips for Maximizing Your Social Media Channels
Last year, I mentioned five “mistakes” I was making in my use of social media. Astute readers noticed I was being somewhat sarcastic, since I normally adhere to the adage that there’s no such thing as “doing it wrong” (unless you’re doing this sort of thing).
But there is such a thing as “doing it well,” [...]
Continue reading about I’m STILL Doing It Wrong: 5 MORE Mistakes I’ve Made in Social Media
Last night, while I was conducting a Social Media 101 workshop at Baltimore’s Creative Alliance, my Twitter account was hijacked… by my girlfriend.
I’d logged in on her laptop before the workshop began, and then I forgot to logout. Since she’d accompanied me to the workshop, she suddenly found herself with two free hours to masquerade [...]
Continue reading about What I Learned From Having My Twitter Account Hijacked
