Audience
Okay, maybe it wasn’t actually him. Maybe it was whoever operates his Twitter account. But his name is on it, so the blame starts there. First, the backstory. Last week, I noticed a Twitter trending topic that said “Justin Deserves Our Love.” Never one to pass up a chance to make a sociological comment about [...]
Continue reading about How Justin Bieber Personally Ruined My Life
No, I’m not talking about getting more “likes” or raising your Klout score, because that doesn’t matter. What matters is what people use. For example: When I’m looking for a new place for dinner, I read restaurant reviews. When I’m booking a trip, I read hotel reviews. When I need a new book about a [...]
Continue reading about 6 Easy Ways to Boost Your Internet Karma
This year, I’m trying an experiment: Every weekday, I tweet a new arbitrary question at 10:04 AM EST. The answers I receive may (or may not) be used in — or as inspiration for — a future blog post. My goal is to get people thinking, sharing, and maybe even sparking some interesting conversations or [...]
I talk a lot about ways to tell better stories, but one of the aspects I rarely discuss is story structure. That’s because structure is one of those underlying mechanisms that works best when it doesn’t stand out, so it can be hard to find an obviously good example that’s also a compelling tale. Luckily, [...]
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