Audience

Justin on January 24th, 2012

Okay, maybe it wasn’t actually him.  Maybe it was whoever operates his Twitter account.  But his name is on it, so the blame starts there. First, the backstory. Last week, I noticed a Twitter trending topic that said “Justin Deserves Our Love.” Never one to pass up a chance to make a sociological comment about [...]

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Justin on January 11th, 2012

No, I’m not talking about getting more “likes” or raising your Klout score, because that doesn’t matter.  What matters is what people use. For example: When I’m looking for a new place for dinner, I read restaurant reviews. When I’m booking a trip, I read hotel reviews. When I need a new book about a [...]

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Justin on January 9th, 2012

This year, I’m trying an experiment: Every weekday, I tweet a new arbitrary question at 10:04 AM EST.  The answers I receive may (or may not) be used in — or as inspiration for — a future blog post. My goal is to get people thinking, sharing, and maybe even sparking some interesting conversations or [...]

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Justin on September 23rd, 2011

I talk a lot about ways to tell better stories, but one of the aspects I rarely discuss is story structure.  That’s because structure is one of those underlying mechanisms that works best when it doesn’t stand out, so it can be hard to find an obviously good example that’s also a compelling tale. Luckily, [...]

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Justin on September 19th, 2011

Actually, make it 13. Because number 13 is, “when you try to edit a WordPress photo caption after you publish your post, you break your blog.” So, the original post is gone. Whoops. I’d rewrite the whole thing, but we all have lives, so here are the salient points I think I made the first [...]

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