Is the story your brand is telling online attracting your ideal audience?
(Do you even know who your ideal audience is?)
My story audit process can help.
How It Works
First, you and I will have a 30-minute phone or Skype call to discuss 3 key topics:
- your short- and long-term business goals
- your brand’s differentiation compared to your competition
- your ideal audience
(If you don’t know who your ideal audience is, don’t worry. Using the questions we’ll discuss on our call, I’ll help you determine who your brand should be targeting, and why.)
Then, I’ll conduct a full review of 3 core aspects of your website:
- How effective is your value proposition?
- How consistent is your messaging across your entire brand?
- How closely does your message match what motivates your ideal audience?
Why It Helps
My summary report will identify 3 action areas:
- what your website is already doing well, story-wise
- where you can improve the story your brand is telling online
- what changes to your messaging you can painlessly test to ensure that your brand’s story is having the biggest impact on your potential customers
With this report, you can fix the weak spots in your brand’s story, strengthen your relationship with your leads and customers, and further differentiate yourself from your competition while telling the kinds of high-impact stories that your ideal audience needs to hear.
Let’s Get Started
Contact me now to schedule your initial 30-minute call and see how my story audit will help you tell more effective, engaging, and revenue-driving stories today.