Is the story your brand is telling online really helping you reach your business goals?
(Do you even know if you’re reaching the right audience?)
My story audit process can help.
How It Works
First, you and I will have a 15-minute phone or Skype call to discuss 3 key topics:
- your short- and long-term business goals
- your brand’s differentiation compared to your competition
- your ideal audience
(If you don’t know who your ideal audience is, or how you’re differentiated from your competition, don’t worry. Using the questions we’ll discuss on our call, I’ll help you determine who your brand should be targeting, what sets you apart, and why.)
Then, I’ll conduct a full review of 3 core aspects of your brand’s online presence:
- How effective is your value proposition?
- How consistent is your messaging across all channels, including social?
- How closely does your message match what motivates your ideal audience?
Why It Helps
My summary report will identify 3 action areas:
- what your brand is already doing well, story-wise
- where you can improve the story your brand is telling online
- what changes to your messaging you can painlessly test to ensure that your brand’s story is having the biggest impact on your potential customers
With this report, you can fix the weak spots in your brand’s story, strengthen your relationship with your leads and customers, and further differentiate yourself from your competition — all while telling the kinds of high-impact stories that your ideal audience wants to hear from you.
What Does It Cost?
Base Rate: My story audit service includes a custom and in-depth review of your website’s messaging (up to 10 pages) plus one of your brand’s social media channels for just $750.
Add-Ons: Additional social media channels can be added at a rate of $250 per channel. For brands with larger websites, additional webpages can be added at a rate of $250 per 10 additional pages reviewed.
Competitive Comparison: Want to see how your brand’s story stacks up to your competition? Add a custom story audit of your competitors’ websites plus one of their social media channels at a rate of $1000 for every competitor you’d like to add to your report. You can add more of your competitors’ social media channels to your comparison report at a rate of $250 per channel.
Let’s Get Started
Contact me now to schedule your initial 15-minute call and see how my story audit will help you tell more effective, engaging, and revenue-driving stories today.