These tips will help your audience get interested and emotionally attached to your stories fast.
From politics to survival, here are three ways the Season Seven premiere of Game of Thrones uses story structure to define its characters’ motivations.
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.”…
Research shows there’s something even more important than happy endings.