Business Advice
How to Make Webinars That Don’t Suck
I don't ever want to suffer through another terrible webinar. Are you with me? Good. Let's fix this.
Armchair Sociology
The Cure for Imposter Syndrome
There's a better way to fix imposter syndrome than "fake it til you make it."
Business Advice
4 Reasons Why People Aren’t Buying from You (and How to Fix It)
If your prospects aren't buying as often as you'd like, your business has a story problem. Here's how to figure out where you're going wrong and what to do about it.
Armchair Sociology
The Overlooked Reason Why Your Marketing Fails
One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
Business Advice
The Secret That Gets People Talking About You and Your Business
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…