Justin Kownacki

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Business Advice

The Hollywood Sign over Los Angeles
Business Advice

11 Surprising Facts About How Movie Box Office Works

How Hollywood and America went crazy over box office reports… and why the numbers aren’t always what they seem.

By Justin, 3 years3 years ago
Business Advice

Why Your Donation Pitch Isn’t Working

How to turn the 4 critical components of every good donation pitch into a story that works.

By Justin, 3 years3 years ago
Telling stories with data
Business Advice

6 Tips for Telling Better Stories with Data

People mistakenly believe that data speaks for itself. But numbers aren’t a story. Here’s what your audience really needs to make good data-informed decisions.

By Justin, 3 years3 years ago
Business Advice

How to Make Webinars That Don’t Suck

I don’t ever want to suffer through another terrible webinar. Are you with me? Good. Let’s fix this.

By Justin, 3 years3 years ago
Poolside
Armchair Sociology

The Cure for Imposter Syndrome

There’s a better way to fix imposter syndrome than “fake it til you make it.”

By Justin, 3 years3 years ago
Business Advice

How to Improve Your Sales Pitch

If you have trouble closing sales, your business has a story problem. Here’s how to improve your sales pitch so you can attract your ideal prospects.

By Justin, 3 years3 years ago
Armchair Sociology

The Overlooked Reason Why Your Marketing Fails

One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.

By Justin, 4 years3 years ago
Business Advice

The Secret That Gets People Talking About You and Your Business

I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.” The client then explained what the feature is and what it does. “Okay,” said the PR pro. “But what’s the story?” “What do you mean?” “I mean what problem does Read more…

By Justin, 4 years3 years ago
Armchair Sociology

Personal Branding: Who Controls Your Story?

Our stories are our most important asset — but who’s really in charge of your story? (Hint: it’s not you.)

By Justin, 4 years3 years ago
Armchair Sociology

How to Find a Goal Worth Pursuing

How to stop going through the motions and actually get somewhere.

By Justin, 4 years3 years ago

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