One ingredient is missing from most ad campaigns, press releases, and pitch prep, and it can make the difference between a successful launch or the sound of silence.
I recently heard a PR vendor ask her client what their upcoming stories were. “Well, we have a new feature.”…
Our stories are our most important asset — but who’s really in charge of your story? (Hint: it’s not you.)
How to stop going through the motions and actually get somewhere.
Why almost completely screwing up is actually a good thing, and why doing it often is a super power.