Yesterday, I learned something valuable: nobody really reads blog posts anymore. Yes, life is short, we’re always in a hurry, and we rarely have time to read closely. And yet, funny enough, people do still have time to comment… even when their comments are irrelevant to the actual conversation. But I think we can fix [...]
Continue reading about A Case Study in Misunderstanding a Blog Post (and How You Can Prevent It)
Let’s face it: the more content you create, the harder it is for your audience to find your most relevant work. So why not help them zero in on the blog posts, tweets, photos and videos that you (or others) consider to be your most valuable? When your various channels are united, you increase your [...]
Continue reading about Crossing the Streams: 4 Tips for Maximizing Your Social Media Channels
Lately, I’ve been ranting (again) about social media’s need to improve. This usually happens every 6 months or so, and then I get distracted by paying work and holidays, only to return and find that nothing much has changed. So this time, instead of shaking my fists at the sun, I thought I’d explain 5 [...]
Continue reading about 5 Unorthodox Ways to Fix Social Media
Social media is a bizarre medium. In most forms of art and communication, the practitioners strive to excel. They understand what constitutes success, and they work together — whether as collaborators, friendly rivals or fierce competitors — to reach ever-greater heights of creative, technological and financial achievement. Yet, in social media, we’re mostly content to [...]
An Open Letter to My Audience: What Do YOU Need From Me?
I blog a lot about the importance of audience. Now I’d like to understand my own audience a bit better. NOTE: This is a long and winding post, and you may be in a hurry. If so, let me ask you for a quick favor: my whole reason for writing this post is to better [...]
Continue reading about An Open Letter to My Audience: What Do YOU Need From Me?