Let’s face it: the more content you create, the harder it is for your audience to find your most relevant work.
So why not help them zero in on the blog posts, tweets, photos and videos that you (or others) consider to be your most valuable?
When your various channels are united, you increase your chances of…
meeting [...]
Continue reading about Crossing the Streams: 4 Tips for Maximizing Your Social Media Channels
Lately, I’ve been ranting (again) about social media’s need to improve. This usually happens every 6 months or so, and then I get distracted by paying work and holidays, only to return and find that nothing much has changed.
So this time, instead of shaking my fists at the sun, I thought I’d explain 5 ways [...]
Continue reading about 5 Unorthodox Ways to Fix Social Media
An Open Letter to My Audience: What Do YOU Need From Me?
I blog a lot about the importance of audience. Now I’d like to understand my own audience a bit better.
NOTE: This is a long and winding post, and you may be in a hurry. If so, let me ask you for a quick favor: my whole reason for writing this post is to better understand [...]
Continue reading about An Open Letter to My Audience: What Do YOU Need From Me?