I’ll admit it: sometimes, I tweet multiple links to the same blog post.
So do you. So does everyone (who wants to be read).
But I’ve stopped doing something that seemed like a good idea at the time but which, in retrospect, really pissed me off even as I was doing it:
I stopped prefacing those later mentions with the phrase, “In case you missed it.”
Why? Because it serves no purpose.
If they missed it before, then they missed it. So what? Tweeting it again without mentioning you tweeted it before is what makes something seem new to anyone who didn’t see it earlier, and people are more likely to click on something new than something they feel like they’re late to the party on. (Plus, like a rerun on TV, your content is new to them if they didn’t see it before.)
What you’re really doing by tacking “if you missed it” on to the beginning of a post is sending a subconscious message to the people who did see it the first time. The meaning of that subtext could go one of two ways:
- “I’m faux-apologizing, so you’ll think I’m too humble to really promote myself.”
- “If you’d made this go viral when I first said it, I wouldn’t need to retweet it now.”
You wrote something. You want people to see it. If you really like it, you promote it a lot. The people who get burned out will either tune that aspect of your messaging out, or they’ll move on. NOT rebroadcasting yourself is like creating something potentially amazing and then letting it live and die according to the whims of the world during the one moment you decide to announce its existence, and then never speaking of it again.
You wouldn’t do that in a real business, would you?
In that vein, here are 5 awesome older posts I’ve written that I think you might enjoy, but which my traffic stats indicate haven’t been read all that much compared to some other things I’ve done. Think of them as unplucked (or, perhaps more accurately, underplucked) gems.
- Would You Rather Be Interesting or Popular?
- The Other Guy Didn’t Win; You Just Failed to Convince People
- Why You Don’t Actually Need Inspiration
- Do You Want Them to Remember You Tomorrow?
- The Quiet Power of Showing Up
Meanwhile, next time you find yourself wanting to apologize for reminding the world that you have something they should see, stop it. Then share it anyway. Your audience will decide what they want to see more of, but that doesn’t mean you can’t remind them about what you think they should be paying attention to.
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