Bad Twitter Habits: The Case Against Saying “In Case You Missed It”

I’ll admit it: sometimes, I tweet multiple links to the same blog post.

So do you.  So does everyone (who wants to be read).

But I’ve stopped doing something that seemed like a good idea at the time but which, in retrospect, really pissed me off even as I was doing it:

I stopped prefacing those later mentions with the phrase, “In case you missed it.”

Why? Because it serves no purpose.

If they missed it before, then they missed it.  So what?  Tweeting it again without mentioning you tweeted it before is what makes something seem new to anyone who didn’t see it earlier, and people are more likely to click on something new than something they feel like they’re late to the party on.  (Plus, like a rerun on TV, your content is new to them if they didn’t see it before.)

What you’re really doing by tacking “if you missed it” on to the beginning of a post is sending a subconscious message to the people who did see it the first time.  The meaning of that subtext could go one of two ways:

  • “I’m faux-apologizing, so you’ll think I’m too humble to really promote myself.”
  • “If you’d made this go viral when I first said it, I wouldn’t need to retweet it now.”

Screw that.

You wrote something.  You want people to see it.  If you really like it, you promote it a lot.  The people who get burned out will either tune that aspect of your messaging out, or they’ll move on.  NOT rebroadcasting yourself is like creating something potentially amazing and then letting it live and die according to the whims of the world during the one moment you decide to announce its existence, and then never speaking of it again.

You wouldn’t do that in a real business, would you?

In that vein, here are 5 awesome older posts I’ve written that I think you might enjoy, but which my traffic stats indicate haven’t been read all that much compared to some other things I’ve done.  Think of them as unplucked (or, perhaps more accurately, underplucked) gems.

Meanwhile, next time you find yourself wanting to apologize for reminding the world that you have something they should see, stop it.  Then share it anyway.  Your audience will decide what they want to see more of, but that doesn’t mean you can’t remind them about what you think they should be paying attention to.

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  • Anonymous

    One thing though, when you do ‘rebroadcast,’ make sure you reword the entire message (you can use the same link though).nnnI don’t want to read the same 7 tweets, word for word, 3 and 4 times per day (a certain radio station in Cleveland did this, and ‘you’re not supposed to’ but I called them out publicly on twitter about it as I unfollowed them).nnnIf you want to pimp your content, pimp away, but 2x per day for one item is about my limit on reading or caring. If you do multiple items each day, do a roundup tweet or link to a blog post that links over to all the cool shit you accomplished that day if they are in multiple places.nnnI’ve been doing a t-shirt design every weekday, with awesome stuff like “Too Drunk To Tweet” and “Strategic National Tweet Reserve” over at but I make my one or two tweets and spend the rest of my time RT other people’s cool stuff and making with some funny. nnnI’ve cut back to only mentioning my content every two days or so, unless I’m blogging on something special that popped into my head like I did recently about what a ripoff regular laundry baskets are (I use the flat, unholey-sided storage totes) and how regular dishtowels don’t dry for shit after about 3 plates, so I use plush bathroom face towels now.n

  • Justin Kownacki

    You’re so right about the dishtowels. I don’t get it. Who do peoplernbuy towels that become inoperable after 30 seconds?

  • Anonymous

    I figured it out when I bought some “Pineapple” (bright, vibrant yellow) colored ones to match my kitchen: Cheapness. $4 is the normal Target store price for a fluffy, luxurious bathroom face/hand towel. A thin, useless dish towels is $1.25 or so, and that makes it look like a deal.n

  • Demian Farnworth

    Well said.

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