Monthly Archives: November 2010

Going Dark

The time has come for me to press the pause button on this blog.

Why?

Time and interest.

Unfortunately, I don’t have enough of either of those to continue this blog in a manner that I feel would be worth your time.

Reason One: I’m Busy as Hell

Since October, I’ve been slammed with more client work than I know what to do with.  Granted, this is a seasonal problem, when freelancers like me become useful expenditures for companies looking to burn a little extra year-end capital.  Fair enough.

But even when I have more time in January, I doubt I’ll blog that much, because…

Reason Two: I Already Have  Creative Outlet

Since I moved to Baltimore, this blog has been my primary outlet to share my voice with the world.  Even when I’ve been overwhelmed with work in the past, I’ve always needed a venue that’s “mine.”

But now that place is The Baristas, the web sitcom I’m launching in January — and which is taking up the rest of my non-working time.  (Ask my girlfriend.  Ask my dog.  They both miss my attention, I’m sure.)

Reason Three: You Are Not Alone

There are hundreds of people blogging daily about social media.  Some of them even know what they’re talking about.  Please find them.

Seriously.

90% of social media blogging is common sense, and there’s no shortage of that being parroted by everyone with a URL and a keyboard.  Many of those people are desperate for your traffic.  Your click will make their day.

So… What Now?

Now, I’ll be blogging more often about The Baristas, and what’s involved with the creation of a web sitcom, over at the Baristas blog.  If you’re interested in the show, or me, or comedy, or video production, or how to make something from nothing with the help of more than twenty actors and a few thousand dollars in fan donations, you may want to follow me over there.

Meanwhile, I’m sure I’ll still feel the need to write about something else on occasion.  That’s why this blog will remain open.  (That, and it’s my personal URL, so something needs to be here…)

And of course I’ll still be on Twitter, so you can always find me there in bite-sized form.

To those of you who’ve been reading me for awhile now, thank you.  Whether or not you agree with my ideas, I’ve always appreciated knowing that someone else is taking the time to consider them.  I don’t feel that I can provide you with content that’s consistently worth your time right now, and I don’t want to take your attention for granted.  So please, do find someone else who’s worth reading.  (If you like sociology, Ta-Nehisi Coates is one of my favorites.)

Thanks again for all of your comments, discussions and feedback.  I look forward to continuing our interaction down the line — maybe in a different format, or at a different time.  But good conversations are one of the few things I have trouble walking away from for good.

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3 Ways to Succeed: Be New, Be Cheap or Be Good

Presumably, you want to succeed at whatever you’re doing.  In fact, you might be spending way too much time and money trying to find the magic bullet that will solve all your business problems.  Your quest for perfection may be preventing you from actually putting one foot in front of the other and accomplishing even the first item on your to-do list, much less your lifelong goals.

So forget about it.

To succeed, you really only need to be one of the following:

  • new
  • cheap
  • good

Granted, if “new” is your entire business plan, be forewarned that you’ll eventually have to replace it with “cheap” or “good,” because “new” doesn’t last forever.  But, all things considered, “new” is never a bad place to be.

When you’re new, your very existence is worth people’s attention.  You’re shiny.  You’re unheard-of.  You may not be long for this world, or you may be the new predator that everyone else must contend with.  Simply by launching, you’re a success.  (Yes, perhaps a momentary one, but think of all the ideas that never launch.  You’re already ahead.)

When you’re cheap, you’re always in demand.  No matter what else is on the market, someone will always choose you because you’re affordable.  You may not be able to attract the more discerning customers, but you don’t need every human being on the planet to buy your product.  You just need enough customers to remain profitable.  And there’s never been an economy in which frugality went extinct.

When you’re good, you’re trusted.  You’re reliable.  You’re recognizable.  You may become a tradition, or you may become elite, but no one will ever accuse you of relying on gimmicks to succeed.  You win because you pay attention to quality, and the customers who appreciate that value will, in turn, appreciate you.

Now, you may feel pressured to be all three, or at least two of the three.  You may be a chronic overcompensator who believes that just being new, or just being cheap, isn’t enough.

You’re wrong.

And you’re welcome.