Comments on: How to Choose the Right Social Media Tool for the Job http://www.justinkownacki.com/2010/03/01/how-to-choose-the-right-social-media-tool-for-the-job/ Armchair Sociologist & Perpetual Contrarian Mon, 06 Sep 2010 13:02:46 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Tracey L. Lloyd http://www.justinkownacki.com/2010/03/01/how-to-choose-the-right-social-media-tool-for-the-job/comment-page-1/#comment-3540 Tracey L. Lloyd Mon, 01 Mar 2010 14:32:00 +0000 http://www.justinkownacki.com/?p=1732#comment-3540 Working with a client right now that is having this problem; he says "all I need is 1,000 Twitter followers" and I say "Then what?" I've gotten him to step back so I can help him redefine business goals - short term and long term - in classic marketing terms (brand building, awareness, conversion, etc) and strategy BEFORE going right into tactics like Twitter, blogging, etc. Entrepreneurs need to understand why to use certain tools, not just how. Sometimes a little bit of social media information is bad for business. Working with a client right now that is having this problem; he says “all I need is 1,000 Twitter followers” and I say “Then what?” I’ve gotten him to step back so I can help him redefine business goals – short term and long term – in classic marketing terms (brand building, awareness, conversion, etc) and strategy BEFORE going right into tactics like Twitter, blogging, etc. Entrepreneurs need to understand why to use certain tools, not just how. Sometimes a little bit of social media information is bad for business.

]]> By: James Ball http://www.justinkownacki.com/2010/03/01/how-to-choose-the-right-social-media-tool-for-the-job/comment-page-1/#comment-3541 James Ball Mon, 01 Mar 2010 14:31:00 +0000 http://www.justinkownacki.com/?p=1732#comment-3541 I love a succinct post about strategy! This year seems to be all about it, and I was thrilled to see you put this out today in such a no-nonsense fashion Justin. I look forward to more from you on social strategy as it applies to business. rnrnYou mentioned a hammer, which amused me because I write with one when I speak to strategy. rn I love a succinct post about strategy! This year seems to be all about it, and I was thrilled to see you put this out today in such a no-nonsense fashion Justin. I look forward to more from you on social strategy as it applies to business. rnrnYou mentioned a hammer, which amused me because I write with one when I speak to strategy. rn

]]> By: uberVU - social comments http://www.justinkownacki.com/2010/03/01/how-to-choose-the-right-social-media-tool-for-the-job/comment-page-1/#comment-2491 uberVU - social comments Mon, 01 Mar 2010 14:19:22 +0000 http://www.justinkownacki.com/?p=1732#comment-2491 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by kelvin8048: How to Choose the Right Social Media Tool for the Job http://j.mp/8XQhaA... Social comments and analytics for this post…

This post was mentioned on Twitter by kelvin8048: How to Choose the Right Social Media Tool for the Job http://j.mp/8XQhaA...

]]> By: teelynnlloyd http://www.justinkownacki.com/2010/03/01/how-to-choose-the-right-social-media-tool-for-the-job/comment-page-1/#comment-2493 teelynnlloyd Mon, 01 Mar 2010 11:32:07 +0000 http://www.justinkownacki.com/?p=1732#comment-2493 Working with a client right now that is having this problem; he says "all I need is 1,000 Twitter followers" and I say "Then what?" I've gotten him to step back so I can help him redefine business goals - short term and long term - in classic marketing terms (brand building, awareness, conversion, etc) and strategy BEFORE going right into tactics like Twitter, blogging, etc. Entrepreneurs need to understand why to use certain tools, not just how. Sometimes a little bit of social media information is bad for business. Working with a client right now that is having this problem; he says “all I need is 1,000 Twitter followers” and I say “Then what?” I've gotten him to step back so I can help him redefine business goals – short term and long term – in classic marketing terms (brand building, awareness, conversion, etc) and strategy BEFORE going right into tactics like Twitter, blogging, etc. Entrepreneurs need to understand why to use certain tools, not just how. Sometimes a little bit of social media information is bad for business.

]]> By: James Ball http://www.justinkownacki.com/2010/03/01/how-to-choose-the-right-social-media-tool-for-the-job/comment-page-1/#comment-2492 James Ball Mon, 01 Mar 2010 11:31:04 +0000 http://www.justinkownacki.com/?p=1732#comment-2492 I love a succinct post about strategy! This year seems to be all about it, and I was thrilled to see you put this out today in such a no-nonsense fashion Justin. I look forward to more from you on social strategy as it applies to business. <br><br>You mentioned a hammer, which amused me because I write with one when I speak to strategy. I love a succinct post about strategy! This year seems to be all about it, and I was thrilled to see you put this out today in such a no-nonsense fashion Justin. I look forward to more from you on social strategy as it applies to business.

You mentioned a hammer, which amused me because I write with one when I speak to strategy.

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