Comments on: A Rising Tide Sinks All Boats: Why The Social Media Fishbowl Needs to Demand More from Itself

By: Justin Kownacki

Justin Kownacki — Sat, 06 Mar 2010 12:18:41 +0000

Not necessarily. Even if your only goal is to efficiently share
information, there's still the question of what information you're
sharing, and how.

Granted, most of the people who half-ass social media do it to get
rich quick. Not too many people are going to spend their time
half-assing the dissemination of information for information's sake.
But even in that role, I'd be overjoyed to see a dedication to pushing
the envelope and providing contextualized data that everyone can use
to build the medium up, rather than another thousand posts about "How
to write headlines people will actually read." There's already SO
MUCH of the same information out there that repeating what's been said
adequately is only creating more noise.

By: Mark

Mark — Fri, 05 Mar 2010 23:08:43 +0000

That assumes this entire discussion hinges on making money rather than helping others understand effective use of social media, and sharing our experiences with developing, producing and publishing content in an efficient manner.

By: Ryan Stephens Marketing | Building Intimate Business Relationships

Ryan Stephens Marketing | Building Intimate Business Relationships — Wed, 24 Feb 2010 00:13:34 +0000

[...] solution is to get out of the fishbowl, make it a competition, and find a way to win. Drones are notoriously nimble bandwagon fans and [...]

By: Justin Kownacki - 5 Unorthodox Ways to Fix Social Media

Justin Kownacki - 5 Unorthodox Ways to Fix Social Media — Tue, 23 Feb 2010 05:06:30 +0000

[...] I’ve been ranting (again) about social media’s need to improve. This usually happens every 6 months or so, [...]

By: Alec Perkins

Alec Perkins — Tue, 23 Feb 2010 04:13:06 +0000

Wow, it's like yesterday was “Demand More from Social Media” day: http://outspokenmedia.com/social-media/improve-...

By: EmilyHaughey

EmilyHaughey — Mon, 22 Feb 2010 18:32:32 +0000

LOL. Thanks for cheering me up Chris. You know I fear that she will find this. She isn't following me on Twitter, but she reads my tweets and then follows my tweeps.

I need an online restraining order.

By: Chris Moody

Chris Moody — Mon, 22 Feb 2010 18:28:05 +0000

Like Emily, I consider myself to be a social media magician.

Just kidding… I love your stalker Emily… you should blog more about her. :)

@Justin – Your posts make me think I need to be a bit more of a contrarian every now and then. So kudos for that. I'll DM you my blog post when it hits and hopefully you'll dig it. :)

By: EmilyHaughey

EmilyHaughey — Mon, 22 Feb 2010 18:20:17 +0000

Justin - I think small business has the power to help social media 'experts' achieve returns on their expertise.

Global corporations aren't going to hire an outside consultant with a moderate amount of influence, but that's exactly who can help small/medium business. Rather than catering to a self-promoting, expect-things-for-free, hipster crowd, cater to businesses who expect to get what they pay for.

Yes, small businesses are extra budget conscious now. But when a small business looks at the cost of creating a print/direct mail campaign (huge waste of time, money, and trees) versus creating valuable online content and an engaged social media audience, there is no comparison. At least I'm betting my job on it.

Granted, you would have to painstakingly set expectations that social media marketing is not a magic pill, it does not exist in a vacuum, and that social media relationships cannot be managed by a revolving door of unpaid interns.

I work in the construction industry and there is a market for this. Unfortunately there are hacks taking stupid online social media courses and then trying to sell their "consulting" services.

Since you admitted to being in a salty mood this week, I'll add this. There is a person in my industry stalking me online, copying everything I do, and running her mouth about being a social media expert after taking said stupid online course. Argh!

When she asked to speak to an organization I'm a member of on the topic of social media, I asked to see her metrics and results. Needless to say I didn't hear back.

If experienced social media/social media marketing practitioners can create case studies with metrics, small businesses will reward you.

By: therecoach

therecoach — Mon, 22 Feb 2010 17:56:58 +0000

“Silly Rabbit, Digs are for kids”! Don't take it personally Dude, it's an “high level” comment, meant for all who are looking to help expand SM. Teaching is the order of business, not lecturing. In teaching a very new subject matter, it is best to address the majority, and allow the minority to ask follow up questions. I am sure that the majority here is, “What the hell is Social Media, anyway?”

By: Justin Kownacki

Justin Kownacki — Mon, 22 Feb 2010 17:29:08 +0000

Coach: From your commentary, it sounds like you believe all blogs (or at least mine) appeal exclusively to the masses who are “still learning,” rather than those longtime practitioners who would consider themselves “knowledgeable.”

At which point do you believe someone is experienced enough to be trusted with more than just spoon-fed lists and sure-fire “how-to” blog posts? Or should we always presume that someone, somewhere, won't “get it” unless we hold everyone's hand all at once?

Meanwhile, yes, keep blogging, my friends. The fishbowl craves our redundancies.