Last night, while I was conducting a Social Media 101 workshop at Baltimore’s Creative Alliance, my Twitter account was hijacked… by my girlfriend. I’d logged in on her laptop before the workshop began, and then I forgot to logout. Since she’d accompanied me to the workshop, she suddenly found herself with two free hours to [...]
Continue reading about What I Learned From Having My Twitter Account Hijacked
Before I made a living in social marketing, I made social media. (Yes, there’s a difference.) In 2003, I launched Something to Be Desired (or STBD), a creative outlet that eventually became the web’s longest-running sitcom. The series remained active until 2009 when I moved to Baltimore and the cast remained in Pittsburgh. Despite its [...]
Continue reading about 10 Tips for Making Better Content Without Going Broke or Insane
Lately, I’ve been ranting (again) about social media’s need to improve. This usually happens every 6 months or so, and then I get distracted by paying work and holidays, only to return and find that nothing much has changed. So this time, instead of shaking my fists at the sun, I thought I’d explain 5 [...]
Continue reading about 5 Unorthodox Ways to Fix Social Media
Social media is a bizarre medium. In most forms of art and communication, the practitioners strive to excel. They understand what constitutes success, and they work together — whether as collaborators, friendly rivals or fierce competitors — to reach ever-greater heights of creative, technological and financial achievement. Yet, in social media, we’re mostly content to [...]
An Open Letter to My Audience: What Do YOU Need From Me?
I blog a lot about the importance of audience. Now I’d like to understand my own audience a bit better. NOTE: This is a long and winding post, and you may be in a hurry. If so, let me ask you for a quick favor: my whole reason for writing this post is to better [...]
Continue reading about An Open Letter to My Audience: What Do YOU Need From Me?