Last night, while I was conducting a Social Media 101 workshop at Baltimore’s Creative Alliance, my Twitter account was hijacked… by my girlfriend.
I’d logged in on her laptop before the workshop began, and then I forgot to logout. Since she’d accompanied me to the workshop, she suddenly found herself with two free hours to masquerade [...]
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Before I made a living in social marketing, I made social media. (Yes, there’s a difference.)
In 2003, I launched Something to Be Desired (or STBD), a creative outlet that eventually became the web’s longest-running sitcom. The series remained active until 2009 when I moved to Baltimore and the cast remained in Pittsburgh.
Despite its critical acclaim [...]
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An Open Letter to My Audience: What Do YOU Need From Me?
I blog a lot about the importance of audience. Now I’d like to understand my own audience a bit better.
NOTE: This is a long and winding post, and you may be in a hurry. If so, let me ask you for a quick favor: my whole reason for writing this post is to better understand [...]
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