Trust me: when it comes to social media, debating whether or not someone “gets it” is the kind of empty argument that makes me want to punch people in the throat.  But phrases don’t get overused unless they’re accurate, and in the case of the Sunday morning TV political roundtables, there’s more than enough throat [...]

Continue reading about This Just In: Old Media Still Doesn’t “Get” New Media

Justin on January 11th, 2010

Last week, Tami Dixon wrote a raw, emotionally honest appraisal of what it feels like (and, socio-politically, what it means) to be left off someone’s “Best Of…” list.  As a counterpoint, I’d like to offer why none of that shit matters. In Tami’s case, she’s one half of the creative muscle behind Pittsburgh’s Bricolage Production [...]

Continue reading about Fuck Your Lists

1. When you’re a hot new startup, you wear jeans. 2. When you want to raise your rates, you wear business casual. 3. When you want to look like you’re worth top dollar, you wear a suit. 4. When you want to charge an astronomical amount of money because you finally know what you’re talking [...]

Continue reading about The 4 Stages of Business Pricing, as Declared by Your Dress Code

Whether you’re marketing a product, offering a service or creating original content, you want people to a) notice what you’re directing their attention to, and b) talk about it with others. But online, you have to make a distinction: Do you want PEOPLE to talk about you, or do you want SOCIAL MEDIA PEOPLE to [...]

Continue reading about How to Be Interesting Enough to Make Social Media People Talk About You

Justin on January 6th, 2010

Yesterday, I said you need to be interesting if you want to get paid to be yourself.  But producing content that others willingly pay for is only one way to make a living online. What people fail to realize is that everything you do online is part of a living resume. As Doug Derda, the [...]

Continue reading about Your Online Life *Is* Your Resume