1. When you’re a hot new startup, you wear jeans.

2. When you want to raise your rates, you wear business casual.

3. When you want to look like you’re worth top dollar, you wear a suit.

4. When you want to charge an astronomical amount of money because you finally know what you’re talking about, you wear jeans.

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  • Clothing brings automatic credibility. If you want to appear confident and competent, dress professionally. A blazer will go a long way to hold your audience's attention.

    conselleimageconsultant.wordpress.com
  • This follows along with one of my favorite quotes of all time (as said to me by a close friend as we left for one of his big events): "You can wear whatever you want when you're the talent". Great post Justin!
  • Jayvie Canono
    YOu missed the part about when you never have to meet with clients and still close business, you can choose to go au naturel.
  • Crap. I wear jeans because they are comfortable. Is that bad? Ha ha.

    This post cracks me up.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow
  • Going with option 3 for today's meeting.

    What if you feel like #4?
  • I think everybody feels like #4. The proof is in the portfolio. If you have answers to nearly every question and a history of bulletproof success stories that make potential clients drool, by all means, wear a hoodie and Keds to every meeting. Fashion is just shorthand for self-confidence.
  • Awesome and true.
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