1. When you’re a hot new startup, you wear jeans.

2. When you want to raise your rates, you wear business casual.

3. When you want to look like you’re worth top dollar, you wear a suit.

4. When you want to charge an astronomical amount of money because you finally know what you’re talking about, you wear jeans.

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View Comments to “The 4 Stages of Business Pricing, as Declared by Your Dress Code”

  1. [...] This post was mentioned on Twitter by Justin Kownacki, Martina Schoppe. Martina Schoppe said: The 4 Stages of Business Pricing, as Declared by Your Dress Code: http://bit.ly/6SKWcG via @addthis I'll just skip steps 2 and 3 :D [...]

  2. Lon Cohen says:

    Awesome and true.

  3. Michael Sorg says:

    Going with option 3 for today’s meeting.

    What if you feel like #4?

  4. Justin says:

    I think everybody feels like #4. The proof is in the portfolio. If you have answers to nearly every question and a history of bulletproof success stories that make potential clients drool, by all means, wear a hoodie and Keds to every meeting. Fashion is just shorthand for self-confidence.

  5. DJ Waldow says:

    Crap. I wear jeans because they are comfortable. Is that bad? Ha ha.

    This post cracks me up.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  6. YOu missed the part about when you never have to meet with clients and still close business, you can choose to go au naturel.

  7. Social comments and analytics for this post…

    This post was mentioned on Twitter by shoppelchen: The 4 Stages of Business Pricing, as Declared by Your Dress Code: http://bit.ly/6SKWcG via @addthis I’ll just skip steps 2 and 3 :D…

  8. Tim Miner says:

    This follows along with one of my favorite quotes of all time (as said to me by a close friend as we left for one of his big events): “You can wear whatever you want when you’re the talent”. Great post Justin!

  9. Clothing brings automatic credibility. If you want to appear confident and competent, dress professionally. A blazer will go a long way to hold your audience’s attention.

    conselleimageconsultant.wordpress.com

  10. Jayvie Canono says:

    YOu missed the part about when you never have to meet with clients and still close business, you can choose to go au naturel.

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