Jan
29

We’re All Trolls: 11 Ways We Can Stop Being So Damn Divisive!

Justin on January 29th, 2010

Lately, I’ve been arguing against the perpetual “us vs. them” method of storytelling because I think it’s ruining our ability (and desire) to understand each other.  Opposing groups have always been quick to condemn “the other,” but the degree to (and zest with) which we do it these days borders on alarming.
A few days ago, [...]

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Social Media, Sociology Comments
Jan
28

What’s the ROI of Everything?

Justin on January 28th, 2010

Lately, there’s been a growing insistence that social media (and marketing in general) be measured solely by the end result: sales.
Despite plenty of lucid arguments to the contrary, many smart (and opinionated) people believe that “community building,” “brand management,” “increased awareness” and other intangible benefits of marketing are useless, or at least that they’re incidental [...]

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Social Media Comments
Jan
27

The Two Kinds of Confidence

Justin on January 27th, 2010

Whether employers are hiring employees, clients are choosing contractors or potential mates are sizing each other up for compatibility, everything boils down to confidence.
Employers want to know that they can trust the person they’re paying to get the job done.  Ditto for clients, who need to know they’re in good hands before they relinquish their [...]

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Freelance, Sociology Comments