You’ve probably seen the U. S. Postal Service’s ads* proclaiming “If it fits, it ships.” The actor entrusted with that tagline is former Second City comedian Mike Bradecich, whose boyish charm combines with his unflappable postal efficiency, soothing the jangled nerves of every worried customer he encounters. Which is ironic, because you’ve probably also seen [...]
Continue reading about Can Another Company’s Branding Damage Yours?
I remember the day in 1993 when MTV News reported Al Sharpton was leading a funeral service for the word “def,” announcing that a word which had once meant something specific to a certain culture had now been appropriated by the mainstream, thus robbing it of any relevance to the culture that coined it. But [...]
