When a field, an art or a business is new, everyone does things her own way. Since there are no “rules,” everyone is free to explore and discover which methods work better than others. But when someone starts earning fame or fortune from doing things a certain way, that way becomes the norm — and [...]
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Yesterday, I explained why I think Microsoft sees its customers as idiots — an opinion that sparked a debate about the very nature of advertising. Like politics, war and most other conflicts, advertising boils down to the challenge of convincing other people that YOUR worldview (or your client’s) is the most valid. So does that [...]
Leave it to Microsoft to depict their customers as morons even when they claim to be empowering them. Their new “[Person]‘s [Idea]” ad campaign for Windows 7 showcases “everyday” PC users taking pride in the fact that Microsoft listened to their complaints and built a new, improved OS that incorporates their suggestions. With this approach, [...]
Continue reading about Microsoft Thinks Its Customers Are Idiots
