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	<title>Comments on: When Social Media Will REALLY Matter</title>
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	<link>http://www.justinkownacki.com/2009/10/20/when-social-media-will-really-matter/</link>
	<description>Armchair Sociologist &#38; Perpetual Contrarian</description>
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		<title>By: Creative Concepts - AT&#38;T vs. Verizon: Why Bad PR Is Still Good for You</title>
		<link>http://www.justinkownacki.com/2009/10/20/when-social-media-will-really-matter/comment-page-1/#comment-1526</link>
		<dc:creator>Creative Concepts - AT&#38;T vs. Verizon: Why Bad PR Is Still Good for You</dc:creator>
		<pubDate>Wed, 23 Dec 2009 12:51:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.justinkownacki.com/?p=705#comment-1526</guid>
		<description>[...] Granted, those problems may be technological in nature (like spotty cell coverage) or they may be matters of negative consumer perception.  That&#8217;s up to AT&amp;T to decide (or admit).  But because AT&amp;T has a record of what the public really thinks about its service, they can now choose to fix those problems head-on, OR they can choose to ignore them and hope the public eventually loses interest, which often happens. [...]</description>
		<content:encoded><![CDATA[<p>[...] Granted, those problems may be technological in nature (like spotty cell coverage) or they may be matters of negative consumer perception.  That&#8217;s up to AT&amp;T to decide (or admit).  But because AT&amp;T has a record of what the public really thinks about its service, they can now choose to fix those problems head-on, OR they can choose to ignore them and hope the public eventually loses interest, which often happens. [...]</p>
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		<title>By: Does Social Media Matter? — hallicious</title>
		<link>http://www.justinkownacki.com/2009/10/20/when-social-media-will-really-matter/comment-page-1/#comment-644</link>
		<dc:creator>Does Social Media Matter? — hallicious</dc:creator>
		<pubDate>Wed, 21 Oct 2009 10:03:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.justinkownacki.com/?p=705#comment-644</guid>
		<description>[...] Justin Kownacki wrote this post entitled, When Social Media Will REALLY Matter where he asks where the real change has come from since social media has been [...]</description>
		<content:encoded><![CDATA[<p>[...] Justin Kownacki wrote this post entitled, When Social Media Will REALLY Matter where he asks where the real change has come from since social media has been [...]</p>
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		<title>By: Chris Hall</title>
		<link>http://www.justinkownacki.com/2009/10/20/when-social-media-will-really-matter/comment-page-1/#comment-641</link>
		<dc:creator>Chris Hall</dc:creator>
		<pubDate>Wed, 21 Oct 2009 02:50:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.justinkownacki.com/?p=705#comment-641</guid>
		<description>How are we to move together, when each of us has our very own podium to take in our own direction? 

The party isn&#039;t fun when everybody wants to be the Dj and nobody is on the dance floor... We need party people. 

But so far, you&#039;re right that nothing has scaled. That&#039;s what baffles me about organizations being afraid of social media. Like you said, there just aren&#039;t any case studies of regimes being toppled by people being social on-line.

Yet?</description>
		<content:encoded><![CDATA[<p>How are we to move together, when each of us has our very own podium to take in our own direction? </p>
<p>The party isn&#8217;t fun when everybody wants to be the Dj and nobody is on the dance floor&#8230; We need party people. </p>
<p>But so far, you&#8217;re right that nothing has scaled. That&#8217;s what baffles me about organizations being afraid of social media. Like you said, there just aren&#8217;t any case studies of regimes being toppled by people being social on-line.</p>
<p>Yet?</p>
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		<title>By: uberVU - social comments</title>
		<link>http://www.justinkownacki.com/2009/10/20/when-social-media-will-really-matter/comment-page-1/#comment-638</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Tue, 20 Oct 2009 19:43:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.justinkownacki.com/?p=705#comment-638</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by JustinKownacki: When Social Media Will REALLY Matter: http://bit.ly/1Yxx9p...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by JustinKownacki: When Social Media Will REALLY Matter: <a href="http://bit.ly/1Yxx9p.." rel="nofollow">http://bit.ly/1Yxx9p..</a>.</p>
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		<title>By: Mike Pooposterous</title>
		<link>http://www.justinkownacki.com/2009/10/20/when-social-media-will-really-matter/comment-page-1/#comment-635</link>
		<dc:creator>Mike Pooposterous</dc:creator>
		<pubDate>Tue, 20 Oct 2009 15:07:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.justinkownacki.com/?p=705#comment-635</guid>
		<description>I&#039;m quite struck by the assertion that social media will come into its own when it can destroy something. Really?

Social media is still a novelty for most people. Everyone and his or her pet turtle is developing a dot com that is intended to provide 3 or 5 key services that the com owner believes are important tools for our life. Every other day something new is created and we&#039;re supposed to shift our life paradigm to accommodate it. We&#039;re so busy trying to maintain the relationships with people and tools we&#039;ve already begun to use and also trying new tools that are constantly being developed that communities of like-minded people are splintered. As a whole we&#039;re emotionally drained by the bombardment of yet another next big thing. None of these services offer the flexibility that normal people need and it&#039;s the reason there are so many. Too many options, too little coherence.

Social media will come into its own when developers stop pouring more hot water into the Jello that&#039;s already cooling. It&#039;s a watery mess.

Also, I&#039;m drinking coffee and eating an apple turnover. I thought you should know.</description>
		<content:encoded><![CDATA[<p>I&#8217;m quite struck by the assertion that social media will come into its own when it can destroy something. Really?</p>
<p>Social media is still a novelty for most people. Everyone and his or her pet turtle is developing a dot com that is intended to provide 3 or 5 key services that the com owner believes are important tools for our life. Every other day something new is created and we&#8217;re supposed to shift our life paradigm to accommodate it. We&#8217;re so busy trying to maintain the relationships with people and tools we&#8217;ve already begun to use and also trying new tools that are constantly being developed that communities of like-minded people are splintered. As a whole we&#8217;re emotionally drained by the bombardment of yet another next big thing. None of these services offer the flexibility that normal people need and it&#8217;s the reason there are so many. Too many options, too little coherence.</p>
<p>Social media will come into its own when developers stop pouring more hot water into the Jello that&#8217;s already cooling. It&#8217;s a watery mess.</p>
<p>Also, I&#8217;m drinking coffee and eating an apple turnover. I thought you should know.</p>
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		<title>By: Tweets that mention When Social Media Will REALLY Matter -- Topsy.com</title>
		<link>http://www.justinkownacki.com/2009/10/20/when-social-media-will-really-matter/comment-page-1/#comment-633</link>
		<dc:creator>Tweets that mention When Social Media Will REALLY Matter -- Topsy.com</dc:creator>
		<pubDate>Tue, 20 Oct 2009 14:07:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.justinkownacki.com/?p=705#comment-633</guid>
		<description>[...] This post was mentioned on Twitter by Justin Kownacki, Dr. Tom Guarriello. Dr. Tom Guarriello said: RT @JustinKownacki: If you non-early birds missed it How We&#039;ll Know When Soc Med REALLY Matters: http://bit.ly/1Yxx9p [Hint: destroy evil!] [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Justin Kownacki, Dr. Tom Guarriello. Dr. Tom Guarriello said: RT @JustinKownacki: If you non-early birds missed it How We&#39;ll Know When Soc Med REALLY Matters: <a href="http://bit.ly/1Yxx9p" rel="nofollow">http://bit.ly/1Yxx9p</a> [Hint: destroy evil!] [...]</p>
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